{"id":1604,"date":"2020-02-09T22:00:00","date_gmt":"2020-02-09T22:00:00","guid":{"rendered":"https:\/\/money2022.localhost\/novinky-a-tipy\/franchising-sazka-jistotu-riziko\/"},"modified":"2023-02-01T15:07:33","modified_gmt":"2023-02-01T14:07:33","slug":"franchising-sazka-jistotu-riziko","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/podnikani\/franchising-sazka-jistotu-riziko\/","title":{"rendered":"Franchising: co to je, jak funguje obchod a kdy je pro v\u00e1s v\u00fdhodn\u00fd?"},"content":{"rendered":"<p>Zjednodu\u0161en\u011b \u0159e\u010deno, franchising je podnik\u00e1n\u00ed s pronajatou zna\u010dkou n\u011bkoho jin\u00e9ho.\u00a0<\/p>\n<p>Z\u00e1kladem franchisingu (ze slova franchise, kter\u00e9 se p\u0159ekl\u00e1d\u00e1 jako v\u00fdsada nebo privilegium) je <b>vztah fran\u0161\u00edzanta a fran\u0161\u00edzora <\/b>na z\u00e1klad\u011b p\u00edsemn\u00e9 franchisingov\u00e9 smlouvy, p\u0159i\u010dem\u017e:<\/p>\n<ul>\n<li>Fran\u0161\u00edzant (n\u00e1jemce zna\u010dky) za \u00faplatu z\u00edsk\u00e1v\u00e1 od fran\u0161\u00edzora na obdob\u00ed dan\u00e9 smlouvou n\u00e1rok k <b>vyu\u017eit\u00ed fran\u0161\u00edzorovy obchodn\u00ed zna\u010dky se v\u0161\u00edm v\u0161udy<\/b> \u2013 vyu\u017e\u00edv\u00e1 n\u00e1zev, know-how, obchodn\u00ed i technick\u00e9 metody, pr\u016fmyslov\u00e1 a intelektu\u00e1ln\u00ed pr\u00e1va nebo marketing.\u00a0<\/li>\n<li>Fran\u0161\u00edzor (vlastn\u00edk zna\u010dky) se zavazuje v\u0161e zm\u00edn\u011bn\u00e9 poskytnout, v\u010detn\u011b obchodn\u00ed a technick\u00e9 podpory nebo znalost\u00ed o veden\u00ed firmy.\u00a0\u00a0<\/li>\n<\/ul>\n<p>V \u010cesk\u00e9 republice je v sou\u010dasnosti p\u0159es 250 fran\u0161\u00edzov\u00fdch koncept\u016f (nap\u0159\u00edklad glob\u00e1ln\u00ed s\u00ed\u0165 rychl\u00e9ho ob\u010derstven\u00ed <b>McDonald\u2019s<\/b>, realitn\u00ed kancel\u00e1\u0159 <b>Century 21<\/b> nebo s\u00ed\u0165 restaurac\u00ed <b>Potrefen\u00e1 Husa<\/b>).<\/p>\n<h2>Jak to chod\u00ed v obchodn\u00edm vztahu fran\u0161\u00edzor \u2013 fran\u0161\u00edzant<\/h2>\n<p>Z\u00e1kladn\u00ed principy franchisingov\u00e9ho obchodn\u00edho vztahu se stanovuj\u00ed ve fran\u0161\u00edzov\u00e9 smlouv\u011b.<\/p>\n<ul>\n<li>Jedin\u00fdm vlastn\u00edkem zna\u010dky a ochrann\u00e9 zn\u00e1mky je fran\u0161\u00edzor.\u00a0<\/li>\n<li>Fran\u0161\u00edzant vlastn\u00ed a vede podnik pod jm\u00e9nem zna\u010dky fran\u0161\u00edzora.<\/li>\n<li>N\u00e1klady na provoz podniku hrad\u00ed fran\u0161\u00edzant, kter\u00fd z\u00e1rove\u0148 ze sv\u00fdch p\u0159\u00edjm\u016f vypl\u00e1c\u00ed fran\u0161\u00edzorovi pod\u00edl stanoven\u00fd ve smlouv\u011b (n\u011bkdy se tak\u00e9 hrad\u00ed fixn\u00ed poplatek nez\u00e1visl\u00fd na zisc\u00edch).<\/li>\n<li>Fran\u0161\u00edzor ur\u010duje, kter\u00e9 produkty bude fran\u0161\u00edzant prod\u00e1vat (a \u010dasto je tak\u00e9 s\u00e1m dod\u00e1v\u00e1), p\u0159\u00edpadn\u011b sd\u00edl\u00ed znalosti o dod\u00e1v\u00e1n\u00ed sv\u00fdch slu\u017eeb a poskytuje marketingovou podporu nebo know-how t\u00fdkaj\u00edc\u00ed se provozu podniku.<\/li>\n<li>Fran\u0161\u00edzant si obvykle s\u00e1m nastavuje ceny produkt\u016f, ale m\u016f\u017ee nastat i situace, kdy jsou ceny dan\u00e9 fran\u0161\u00edzorem.<\/li>\n<li>Fran\u0161\u00edzor mluv\u00ed do podoby provozovny, sortimentu nebo nab\u00edzen\u00fdch slu\u017eeb v podniku.\u00a0<\/li>\n<\/ul>\n<p><i>\u201eV t\u011bchto vztaz\u00edch skoro v\u017edy existuje takzvan\u00fd fran\u0161\u00edzov\u00fd manu\u00e1l, ve kter\u00e9m jsou stanoveny v\u0161echny postupy od v\u00fdroby produkt\u016f nebo slu\u017eeb p\u0159es komunikaci a\u017e po vzhled pobo\u010dky. Jeho nedodr\u017eov\u00e1n\u00ed je sankcionov\u00e1no. Manu\u00e1l je p\u0159\u00edsn\u011b tajn\u00fd a podepisuj\u00ed se k n\u011bmu NDA (non-disclosure agreement) smlouvy s vysok\u00fdmi pokutami. \u010casto je sou\u010d\u00e1sti fran\u0161\u00edzov\u00fdch smluv taky p\u0159\u00edsn\u00fd z\u00e1kaz konkurence,\u201d<\/i> dod\u00e1v\u00e1 k obchodn\u00edmu vztahu mezi fran\u0161\u00edzorem a fran\u0161\u00edzantem Martin Hykel z advok\u00e1tn\u00ed kancel\u00e1\u0159e 3ADVOK\u00c1TI, kter\u00e1 se t\u00edmto typem obchodn\u00edho vztahu \u010dasto zab\u00fdv\u00e1.\u00a0\u00a0<\/p>\n<h2>Kdy zv\u00e1\u017eit franchising a kolik to stoj\u00ed?<\/h2>\n<p>Franchising zjednodu\u0161uje <a href=\"https:\/\/money.cz\/novinky-a-tipy\/podnikani\/podrobny-navod-jak-zalozit-zivnost-nebo-s-r-o-priklady-co-je-pro-vas-lepsi\/\">za\u010d\u00e1tek podnik\u00e1n\u00ed<\/a>. Odpad\u00e1 v\u00e1m vym\u00fd\u0161len\u00ed nov\u00e9ho produktu, slu\u017eby nebo konceptu \u010di investice do propagace. To v\u0161echno za v\u00e1s ud\u011blal fran\u0161\u00edzor a vy se m\u016f\u017eete rovnou pustit do vyd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n<h2>Kdy je pro v\u00e1s franchising vhodn\u00fd?<\/h2>\n<ul>\n<li>kdy\u017e v\u00e1m nevad\u00ed, \u017ee za v\u00e1s <b>\u010d\u00e1ste\u010dn\u011b rozhoduj\u00ed jin\u00ed<\/b>,<\/li>\n<li>chcete podnikat, ale <b>nem\u00e1te vlastn\u00ed produkt<\/b> s potenci\u00e1lem,<\/li>\n<li><b>nem\u00e1te dostatek prost\u0159edk\u016f a zku\u0161enost\u00ed<\/b> na realizaci vlastn\u00edho podnikatelsk\u00e9ho projektu (franchising m\u016f\u017ee b\u00fdt jen prost\u0159edkem k tomu, jak se k prost\u0159edk\u016fm a zku\u0161enostem dostat)<\/li>\n<li>nebo m\u00e1te <b>nedostatek obchodn\u00edch kontakt\u016f.<\/b><\/li>\n<\/ul>\n<p>Jednodu\u0161e \u0159e\u010deno, franchising p\u0159edstavuje jednodu\u0161\u0161\u00ed a <b>bezpe\u010dn\u011bj\u0161\u00ed start podnik\u00e1n\u00ed<\/b>. Za tento luxus si v\u0161ak mus\u00edte zaplatit.<\/p>\n<p>Nejlevn\u011bj\u0161\u00ed fran\u0161\u00ed\u017eov\u00e9 licence stoj\u00ed do 100 000 K\u010d, ty nejdra\u017e\u0161\u00ed <b>klidn\u011b i n\u011bkolik milion\u016f<\/b>. Krom\u011b toho po\u010d\u00edtejte s t\u00edm, \u017ee si fran\u0161\u00edzor ukroj\u00ed \u010d\u00e1st z va\u0161ich zisk\u016f. Odv\u00e1d\u011bn\u00ed pod\u00edlu na druhou stranu fran\u0161\u00edzora motivuje k tomu, aby se sna\u017eil o to v\u00edce.<\/p>\n<p>Nesm\u00edte v\u0161ak zapomenout ani na dal\u0161\u00ed n\u00e1klady, kter\u00e9 souvis\u00ed s podnik\u00e1n\u00edm jako takov\u00fdm. M\u016f\u017eou to b\u00fdt nap\u0159\u00edklad:<\/p>\n<ul>\n<li>n\u00e1klady na <b>produktov\u00e1 a dal\u0161\u00ed \u0161kolen\u00ed,<\/b><\/li>\n<li>nezbytn\u00e9 <b>za\u0159\u00edzen\u00ed do podniku<\/b><\/li>\n<li>nebo n\u00e1kup zbo\u017e\u00ed a <b>logistika<\/b>.<\/li>\n<\/ul>\n<p>Pokud si chcete do za\u010d\u00e1tku vz\u00edt p\u016fj\u010dku, pamatujte na to, \u017ee fran\u0161\u00edzor s t\u00edm mus\u00ed souhlasit.\u00a0<\/p>\n<p>Fran\u0161\u00edzing m\u016f\u017ee b\u00fdt zaj\u00edmav\u00fdm a jednoduch\u00fdm zp\u016fsobem, jak rozjet podnik\u00e1n\u00ed. P\u0159i v\u00fdb\u011bru fran\u0161\u00edzora ale bu\u010fte obez\u0159etn\u00ed a ov\u011b\u0159te si zku\u0161enosti konkurence nebo fran\u0161\u00edzant\u016f, kte\u0159\u00ed u\u017e pod stejnou zna\u010dkou funguj\u00ed. Jak\u00e9koliv informace nav\u00edc se v\u00e1m budou hodit.<\/p>\n<p>Kdy je vhodn\u00fd \u010das na rozjet\u00ed fran\u0161\u00edzy, rad\u00ed Martin Hykel z advok\u00e1tn\u00ed kancel\u00e1\u0159e 3ADVOK\u00c1TI: <i>\u201eKdy\u017e nap\u0159\u00edklad zn\u00e1te \u00fasp\u011b\u0161n\u00fd projekt, kter\u00fd ale ve va\u0161em m\u011bst\u011b chyb\u00ed. Kdy\u017e chcete podnikat, ale nem\u00e1te vlastn\u00ed n\u00e1pad a nevad\u00ed v\u00e1m d\u011blit se o zisky. Kdy\u017e nem\u00e1te dost \u010dasu a zku\u0161enost\u00ed, abyste si sami nastavili procesy. Propo\u010dty za v\u00e1s ud\u011blal n\u011bkdo jin\u00fd a vy v\u00edte, \u017ee budete v zisku, i kdy\u017e uhrad\u00edte fran\u0161\u00edzov\u00fd poplatek. Dal\u0161\u00ed vhodnou situac\u00ed je, kdy\u017e m\u00e1te hodn\u011b prost\u0159edk\u016f a chcete investovat do n\u011b\u010deho, co zaru\u010den\u011b funguje skoro v\u0161ude, typicky\u00a0 \u0159et\u011bzce rychl\u00e9ho ob\u010derstven\u00ed. D\u016fle\u017eit\u00e9 ale je, aby se v\u00e1m projekt osobn\u011b l\u00edbil, bavil v\u00e1s a cht\u011bli jste se na n\u011bm pod\u00edlet. Zodpov\u011bdnost a riziko samoz\u0159ejm\u011b z\u016fst\u00e1v\u00e1, ale vyd\u00e1v\u00e1te se po cest\u011b, kterou u\u017e n\u011bkdo p\u0159ed v\u00e1mi pro\u0161lapal.\u201d<\/i><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zjednodu\u0161en\u011b \u0159e\u010deno, franchising je podnik\u00e1n\u00ed s pronajatou zna\u010dkou n\u011bkoho jin\u00e9ho.\u00a0 Z\u00e1kladem franchisingu (ze slova franchise, kter\u00e9 se p\u0159ekl\u00e1d\u00e1 jako v\u00fdsada nebo privilegium) je vztah fran\u0161\u00edzanta &#8230;<\/p>\n","protected":false},"author":2,"featured_media":1605,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[5,19],"tags":[156],"class_list":["post-1604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-start-podnikani","tag-start-podnikani"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=1604"}],"version-history":[{"count":2,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1604\/revisions"}],"predecessor-version":[{"id":5847,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1604\/revisions\/5847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/1605"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=1604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=1604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=1604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}