{"id":17988,"date":"2025-09-11T10:39:45","date_gmt":"2025-09-11T08:39:45","guid":{"rendered":"https:\/\/money.cz\/novinky-a-tipy\/?p=17988"},"modified":"2025-09-11T10:39:47","modified_gmt":"2025-09-11T08:39:47","slug":"srpen-2025-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/podnikani\/srpen-2025-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy\/","title":{"rendered":"[Srpen 2025] Ru\u010dn\u00ed v\u00fdb\u011br kl\u00ed\u010dov\u00fdch ud\u00e1lost\u00ed pro mal\u00e9 a st\u0159edn\u00ed firmy"},"content":{"rendered":"

Novela z\u00e1kona o ochran\u011b spot\u0159ebitele pos\u00edl\u00ed pr\u00e1va z\u00e1kazn\u00edk\u016f<\/h2>\n

Vl\u00e1da schv\u00e1lila novelu z\u00e1kona o\u202fochran\u011b spot\u0159ebitele, kter\u00e1 implementuje evropsk\u00e1 pravidla, posiluje pr\u00e1va z\u00e1kazn\u00edk\u016f a zakazuje klamav\u00e9 praktiky<\/strong>. Uv\u00e1d\u00ed to Ministerstvo pr\u016fmyslu a obchodu<\/a>. Jednou z\u202fnejv\u00fdrazn\u011bj\u0161\u00edch zm\u011bn je prodlou\u017een\u00ed z\u00e1ru\u010dn\u00ed doby <\/strong>\u2013 pokud si z\u00e1kazn\u00edk p\u0159i reklamaci zvol\u00ed opravu v\u00fdrobku, z\u00e1ruka se automaticky prodlou\u017e\u00ed ze dvou na t\u0159i roky. Novela tak\u00e9 zav\u00e1d\u00ed povinnost poskytovat jasn\u011bj\u0161\u00ed informace <\/strong>o\u202fv\u00fdrobc\u00edch a\u202fjejich \u017eivotnosti, aby se spot\u0159ebitel\u00e9 mohli l\u00e9pe rozhodovat.<\/p>\n

Z\u00e1sadn\u00ed novinkou je zp\u0159\u00edsn\u011bn\u00ed pravidel proti greenwashingu<\/strong>. Novela zakazuje nap\u0159\u00edklad fale\u0161n\u00e9 ozna\u010dov\u00e1n\u00ed obal\u016f jako recyklovateln\u00fdch nebo nepravdiv\u00e9 tvrzen\u00ed o\u202f\u201enulov\u00e9 uhl\u00edkov\u00e9 stop\u011b\u201c. Novela rovn\u011b\u017e br\u00e1n\u00ed tzv. pl\u00e1novan\u00e9mu zastar\u00e1v\u00e1n\u00ed<\/strong>, kdy jsou v\u00fdrobky \u00famysln\u011b konstruov\u00e1ny tak, aby se rychle po\u0161kodily. Poru\u0161en\u00ed pravidel m\u016f\u017ee v\u00fdrobc\u016fm a\u202fobchodn\u00edk\u016fm p\u0159in\u00e9st pokuty a\u017e do v\u00fd\u0161e 5\u202fmilion\u016f korun, jak informuje web BusinessInfo.cz<\/a>. \u00da\u010dinnost zm\u011bn je napl\u00e1nov\u00e1na na z\u00e1\u0159\u00ed 2026<\/strong>.<\/p>\n

E-shopy mo\u017en\u00e1 budou muset zav\u00e9st tla\u010d\u00edtko pro odstoupen\u00ed od smlouvy<\/h2>\n

Ministerstvo financ\u00ed p\u0159edlo\u017eilo n\u00e1vrh novely, kter\u00e1 ukl\u00e1d\u00e1 e-shop\u016fm povinnost umo\u017enit z\u00e1kazn\u00edk\u016fm odstoupit od smlouvy do 14 dn\u016f tak\u00e9 prost\u0159ednictv\u00edm speci\u00e1ln\u00edho tla\u010d\u00edtka na webu<\/strong>. To mus\u00ed b\u00fdt viditeln\u011b um\u00edst\u011bn\u00e9, snadno p\u0159\u00edstupn\u00e9 a jasn\u011b ozna\u010den\u00e9 textem \u201eOdstoupit od smlouvy\u201c<\/strong> nebo podobnou jednozna\u010dnou formulac\u00ed. Uv\u00e1d\u00ed to web Podnikatel.cz<\/a>.<\/p>\n

Vzhledem k bl\u00ed\u017e\u00edc\u00edm se volb\u00e1m se ale neo\u010dek\u00e1v\u00e1, \u017ee by n\u00e1vrh pro\u0161el legislativn\u00edm procesem je\u0161t\u011b v tomto obdob\u00ed. Informuje o tom web Finmag<\/a>. Pokud by se tak stalo, \u00fa\u010dinnost by byla stanovena na 19. \u010dervna 2026<\/strong>. Jeliko\u017e v\u0161ak jde o transpozi\u010dn\u00ed novelu vych\u00e1zej\u00edc\u00ed ze sm\u011brnice EU, p\u0159edpokl\u00e1d\u00e1 se, \u017ee bude n\u00e1vrh znovu p\u0159edlo\u017een i po volb\u00e1ch<\/strong>.<\/p>\n

Bankovn\u00ed identitu pou\u017e\u00edv\u00e1 u\u017e 5 milion\u016f \u010cech\u016f<\/h2>\n

Po\u010det u\u017eivatel\u016f bankovn\u00ed identity (Bank iD) p\u0159ekro\u010dil hranici p\u011bti milion\u016f<\/strong>, co\u017e p\u0159edstavuje zhruba t\u0159i \u010dtvrtiny \u010cech\u016f v\u202fproduktivn\u00edm v\u011bku<\/strong>. Lid\u00e9 ji nej\u010dast\u011bji vyu\u017e\u00edvaj\u00ed p\u0159i komunikaci se st\u00e1tn\u00ed spr\u00e1vou, zejm\u00e9na k\u202fp\u0159ihla\u0161ov\u00e1n\u00ed do datov\u00fdch schr\u00e1nek<\/strong>, klientsk\u00e9 z\u00f3ny Jenda Ministerstva pr\u00e1ce a\u202fsoci\u00e1ln\u00edch v\u011bc\u00ed a\u202fePort\u00e1lu \u010cesk\u00e9 spr\u00e1vy soci\u00e1ln\u00edho zabezpe\u010den\u00ed. Informuje o tom web BusinessInfo.cz<\/a>.<\/p>\n

Bankovn\u00ed identita je aktu\u00e1ln\u011b nejpou\u017e\u00edvan\u011bj\u0161\u00ed metodou<\/strong> digit\u00e1ln\u00edho ov\u011b\u0159en\u00ed toto\u017enosti u slu\u017eeb st\u00e1tu i firem. V\u202fnest\u00e1tn\u00ed sf\u00e9\u0159e ji lid\u00e9 vyu\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm u zdravotn\u00edch a komer\u010dn\u00edch poji\u0161\u0165oven, bank, provozovatel\u016f s\u00e1zek, loteri\u00ed i e-shop\u016f, jak uv\u00e1d\u00ed port\u00e1l \u010cesk\u00e1 justice<\/a>. Po\u010det u\u017eivatel\u016f rychle roste \u2013 v\u202f\u010dervnu 2023 m\u011bla Bank iD t\u0159i miliony u\u017eivatel\u016f, hranice \u010dty\u0159 milion\u016f padla v\u202flednu 2024 a sou\u010dasn\u00fdch p\u011bti milion\u016f dos\u00e1hla b\u011bhem leto\u0161n\u00edho l\u00e9ta.<\/p>\n

\u010cOI odhalila poru\u0161en\u00ed z\u00e1kona u t\u00e9m\u011b\u0159 poloviny slev<\/h2>\n

\u010cesk\u00e1 obchodn\u00ed inspekce (\u010cOI) provedla ve druh\u00e9m \u010dtvrtlet\u00ed 2025 celkem 221 kontrol zam\u011b\u0159en\u00fdch na poskytov\u00e1n\u00ed a\u202fprezentaci slev<\/strong>. Poru\u0161en\u00ed pr\u00e1vn\u00edch p\u0159edpis\u016f zjistila v 99 p\u0159\u00edpadech<\/strong>, co\u017e p\u0159edstavuje 44,8\u202f% <\/strong>kontrolovan\u00fdch subjekt\u016f. Kontroly se t\u00fdkaly jak kamenn\u00fdch prodejen, tak e-shop\u016f a uk\u00e1zaly, \u017ee obchodn\u00edci st\u00e1le \u010dasto nedodr\u017euj\u00ed z\u00e1konn\u00e9 povinnosti p\u0159i informov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f o cen\u00e1ch. \u010cOI o tom informuje v tiskov\u00e9 zpr\u00e1v\u011b<\/a>.<\/p>\n

Nej\u010dast\u011bj\u0161\u00edm probl\u00e9mem bylo nespr\u00e1vn\u00e9 uv\u00e1d\u011bn\u00ed slev<\/strong>, nap\u0159\u00edklad neuveden\u00ed nejni\u017e\u0161\u00ed ceny v\u00fdrobku za posledn\u00edch 30\u202fdn\u016f p\u0159ed akc\u00ed, co\u017e se t\u00fdkalo 36 p\u0159\u00edpad\u016f. V\u202f63\u202fkontrol\u00e1ch inspekto\u0159i zjistili u\u017eit\u00ed nekal\u00fdch obchodn\u00edch praktik \u2013 nej\u010dast\u011bji klam\u00e1n\u00ed z\u00e1kazn\u00edk\u016f ohledn\u011b v\u00fd\u0161e slevy<\/strong> \u010di v\u00fdpo\u010dtu ceny. \u010cOI upozor\u0148uje, \u017ee problematick\u00e9 jsou i r\u016fzn\u00e9 barevn\u011b odli\u0161en\u00e9 cenovky a zav\u00e1d\u011bj\u00edc\u00ed srovn\u00e1n\u00ed cen, kter\u00e1 mohou z\u00e1kazn\u00edky uv\u00e9st v\u202fomyl. Podle webu Podnikatel.cz<\/a> budou kontroly v t\u00e9to oblasti pokra\u010dovat i v\u202fnadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch.<\/p>\n

Evropsk\u00e1 digit\u00e1ln\u00ed pen\u011b\u017eenka nahrad\u00ed fyzick\u00e9 doklady a sjednot\u00ed identitu v EU<\/h2>\n

Do konce roku 2026 by m\u011bla b\u00fdt spu\u0161t\u011bna Evropsk\u00e1 digit\u00e1ln\u00ed pen\u011b\u017eenka (EUDIW), kter\u00e1 ob\u010dan\u016fm EU umo\u017en\u00ed ukl\u00e1dat a spravovat identifika\u010dn\u00ed pr\u016fkazy a \u00fa\u0159edn\u00ed dokumenty v\u202fdigit\u00e1ln\u00ed podob\u011b<\/strong>. V pen\u011b\u017eence p\u016fjde m\u00edt nap\u0159\u00edklad ob\u010dansk\u00fd pr\u016fkaz, pas, \u0159idi\u010dsk\u00fd pr\u016fkaz, karti\u010dku poji\u0161\u0165ovny nebo technick\u00fd pr\u016fkaz vozidla. Projekt v\u202f\u010cesku koordinuje Digit\u00e1ln\u00ed a informa\u010dn\u00ed agentura (DIA) ve spolupr\u00e1ci s\u202fministerstvy, kter\u00e1 p\u0159ipravila sc\u00e9n\u00e1\u0159e praktick\u00e9ho vyu\u017eit\u00ed pen\u011b\u017eenky, jak uv\u00e1d\u00ed web M\u011b\u0161ec.cz<\/a>.<\/p>\n

EUDIW umo\u017en\u00ed p\u0159ihla\u0161ov\u00e1n\u00ed k\u202fonline slu\u017eb\u00e1m<\/strong> ve\u0159ejn\u00e9 spr\u00e1vy i soukrom\u00fdch firem, nap\u0159\u00edklad na Port\u00e1l ob\u010dana, Port\u00e1l dopravy nebo do banky, jak informuje web Smartmania<\/a>. V\u202foblasti dopravy se po\u010d\u00edt\u00e1 s\u202fdigit\u00e1ln\u00edm \u0159idi\u010dsk\u00fdm pr\u016fkazem, technick\u00fdm pr\u016fkazem vozidla \u010di potvrzen\u00edm o\u202fpovinn\u00e9m ru\u010den\u00ed, vyu\u017eiteln\u00fdmi nap\u0159\u00ed\u010d EU<\/strong>. Pro \u010dist\u011b tuzemsk\u00e9 \u00fa\u010dely zat\u00edm slou\u017e\u00ed aplikace eDoklady, ta v\u0161ak bude fungovat jen do spu\u0161t\u011bn\u00ed celoevropsk\u00e9ho syst\u00e9mu. \u010clensk\u00e9 st\u00e1ty mus\u00ed digit\u00e1ln\u00ed pen\u011b\u017eenku nab\u00eddnout ob\u010dan\u016fm nejpozd\u011bji do 21.\u202flistopadu\u202f2026<\/strong> a od listopadu\u202f2027 budou povinny akceptovat ji jako platn\u00fd prost\u0159edek identifikace v\u202fcel\u00e9 EU<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Novela z\u00e1kona o ochran\u011b spot\u0159ebitele pos\u00edl\u00ed pr\u00e1va z\u00e1kazn\u00edk\u016f Vl\u00e1da schv\u00e1lila novelu z\u00e1kona o\u202fochran\u011b spot\u0159ebitele, kter\u00e1 implementuje evropsk\u00e1 pravidla, posiluje pr\u00e1va z\u00e1kazn\u00edk\u016f a zakazuje klamav\u00e9 praktiky. …<\/p>\n","protected":false},"author":2,"featured_media":16422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[5,14],"tags":[278,252],"class_list":["post-17988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-zpravodajstvi","tag-podnikani","tag-rozvoj-podnikani"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/17988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=17988"}],"version-history":[{"count":1,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/17988\/revisions"}],"predecessor-version":[{"id":17989,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/17988\/revisions\/17989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/16422"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=17988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=17988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=17988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}