{"id":19033,"date":"2026-07-03T09:43:10","date_gmt":"2026-07-03T07:43:10","guid":{"rendered":"https:\/\/money.cz\/novinky-a-tipy\/?p=19033"},"modified":"2026-07-03T09:43:13","modified_gmt":"2026-07-03T07:43:13","slug":"cerven-2026-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/podnikani\/cerven-2026-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy\/","title":{"rendered":"[\u010cerven 2026] Ru\u010dn\u00ed v\u00fdb\u011br kl\u00ed\u010dov\u00fdch ud\u00e1lost\u00ed pro mal\u00e9 a st\u0159edn\u00ed firmy"},"content":{"rendered":"<h2>\u010cesk\u00e9 firmy cht\u011bj\u00ed v\u00edce exportovat, aby sn\u00ed\u017eily z\u00e1vislost na jednom trhu<\/h2>\n<p>\u010cesk\u00e9 mal\u00e9 a st\u0159edn\u00ed podniky navzdory nejist\u00e9 glob\u00e1ln\u00ed situaci pokra\u010duj\u00ed v zahrani\u010dn\u00ed expanzi. Podle <a href=\"https:\/\/fedex-static.brightspotgocdn.com\/eb\/91\/e329777d41e0a2209525187362f0\/fedex-study-cee-companies-in-a-search-for-global-expansion.pdf\" target=\"_blank\" rel=\"noopener\">pr\u016fzkumu spole\u010dnosti FedEx<\/a>\u00a0<strong>pl\u00e1nuj\u00ed dv\u011b t\u0159etiny export\u00e9r\u016f vstoupit na dal\u0161\u00ed zahrani\u010dn\u00ed trhy<\/strong>. Hlavn\u00edm d\u016fvodem nen\u00ed jen r\u016fst tr\u017eeb, ale tak\u00e9 <strong>snaha rozlo\u017eit riziko<\/strong> \u2013 pro dv\u011b p\u011btiny firem je nejv\u011bt\u0161\u00edm p\u0159\u00ednosem exportu men\u0161\u00ed z\u00e1vislost na jedin\u00e9m odbyti\u0161ti.<\/p>\n<p>Jak uv\u00e1d\u00ed <a href=\"https:\/\/www.businessinfo.cz\/clanky\/exporteri-snizuji-zavislost-na-jednom-trhu-dve-tretiny-z-nich-chteji-dale-expandovat\/\" target=\"_blank\" rel=\"noopener\">Businessinfo.cz<\/a>, <strong>Evropa z\u016fst\u00e1v\u00e1 dominantn\u00edm exportn\u00edm trhem<\/strong>, kam sv\u00e9 v\u00fdrobky vyv\u00e1\u017e\u00ed 99 % \u010desk\u00fdch export\u00e9r\u016f, roste ale tak\u00e9 v\u00fdznam Spojen\u00fdch st\u00e1t\u016f. Nejv\u011bt\u0161\u00ed v\u00fdzvy p\u0159edstavuj\u00ed logistika, zejm\u00e9na doru\u010den\u00ed z\u00e1silek koncov\u00fdm z\u00e1kazn\u00edk\u016fm, a n\u00e1klady na mezin\u00e1rodn\u00ed p\u0159epravu.<\/p>\n<p>V\u00edce ne\u017e polovina \u010desk\u00fdch podnik\u016f z\u00e1rove\u0148 v\u011b\u0159\u00ed, \u017ee modern\u00ed technologie a um\u011bl\u00e1 inteligence usnadn\u00ed expanzi na zahrani\u010dn\u00ed trhy i bez fyzick\u00e9 p\u0159\u00edtomnosti v c\u00edlov\u00e9 zemi. <strong>Rostouc\u00ed v\u00fdznam z\u00edsk\u00e1v\u00e1 tak\u00e9 kvalitn\u00ed logistick\u00fd partner<\/strong> \u2013 firmy st\u00e1le \u010dast\u011bji vn\u00edmaj\u00ed logistiku jako strategickou sou\u010d\u00e1st sv\u00e9ho r\u016fstu, nikoliv pouze jako podp\u016frnou slu\u017ebu.<\/p>\n<h2>Ochrana obchodn\u00edho tajemstv\u00ed se zp\u0159\u00edsn\u00ed. Nov\u00e1 pravidla maj\u00ed l\u00e9pe chr\u00e1nit firmy i jejich know-how<\/h2>\n<p>Ministerstvo spravedlnosti p\u0159ipravilo <strong>novelu, kter\u00e1 m\u00e1 v\u00fdrazn\u011b pos\u00edlit ochranu obchodn\u00edho tajemstv\u00ed<\/strong> a odstranit dlouhodob\u00e9 nedostatky sou\u010dasn\u00e9 pr\u00e1vn\u00ed \u00fapravy. C\u00edlem je usnadnit firm\u00e1m \u2013 zejm\u00e9na mal\u00fdm a st\u0159edn\u00edm podnik\u016fm \u2013 <strong>obranu jejich know-how, d\u016fv\u011brn\u00fdch informac\u00ed a inovac\u00ed<\/strong>. <a href=\"https:\/\/www.zakonyprolidi.cz\/monitor\/8222380.htm\" target=\"_blank\" rel=\"noopener\">Novela<\/a> z\u00e1rove\u0148 p\u0159eb\u00edr\u00e1 po\u017eadavky evropsk\u00e9 sm\u011brnice zam\u011b\u0159en\u00e9 na podporu konkurenceschopnosti a v\u00fdzkumu.<\/p>\n<p>Z\u00e1sadn\u00ed zm\u011bnou bude vy\u010dlen\u011bn\u00ed ochrany obchodn\u00edho tajemstv\u00ed z oblasti nekal\u00e9 sout\u011b\u017ee do samostatn\u00e9 pr\u00e1vn\u00ed \u00fapravy. D\u00edky tomu bude mo\u017en\u00e9 postihovat poru\u0161en\u00ed obchodn\u00edho tajemstv\u00ed i v p\u0159\u00edpadech, kter\u00e9 nesouvisej\u00ed p\u0159\u00edmo s hospod\u00e1\u0159skou sout\u011b\u017e\u00ed. <strong>Z\u00e1kon tak\u00e9 nov\u011b v\u00fdslovn\u011b definuje t\u0159i z\u00e1kladn\u00ed formy poru\u0161en\u00ed<\/strong>: neopr\u00e1vn\u011bn\u00e9 z\u00edsk\u00e1n\u00ed, zp\u0159\u00edstupn\u011bn\u00ed a vyu\u017eit\u00ed obchodn\u00edho tajemstv\u00ed.<\/p>\n<p>\u010cl\u00e1nek na severu <a href=\"https:\/\/www.podnikatel.cz\/\" target=\"_blank\" rel=\"noopener\">Podnikatel.cz<\/a> up\u0159es\u0148uje, \u017ee <strong>novela roz\u0161i\u0159uje ochranu i na v\u00fdrobky, jejich\u017e v\u00fdroba, vlastnosti nebo marketing v\u00fdznamn\u011b t\u011b\u017e\u00ed z neopr\u00e1vn\u011bn\u011b z\u00edskan\u00e9ho obchodn\u00edho tajemstv\u00ed<\/strong>. Sou\u010dasn\u011b jasn\u011b stanov\u00ed, kdy je nakl\u00e1d\u00e1n\u00ed s d\u016fv\u011brn\u00fdmi informacemi legitimn\u00ed, aby nedoch\u00e1zelo ke zneu\u017e\u00edv\u00e1n\u00ed ochrany obchodn\u00edho tajemstv\u00ed. Sou\u010d\u00e1st\u00ed zm\u011bn bude tak\u00e9 \u00faprava soudn\u00edch pravidel, kter\u00e1 maj\u00ed l\u00e9pe chr\u00e1nit citliv\u00e9 informace b\u011bhem soudn\u00edch spor\u016f. Pokud novela projde legislativn\u00edm procesem, \u00fa\u010dinnosti by m\u011bla nab\u00fdt na za\u010d\u00e1tku roku 2027.<\/p>\n<h2>Slovensk\u00e1 e-fakturace p\u0159es Peppol m\u016f\u017ee urychlit digitalizaci faktur i v \u010cesku<\/h2>\n<p><strong>Slovensko od 1. ledna 2027 zav\u00e1d\u00ed povinnou elektronickou fakturac<\/strong>i v B2B styku p\u0159es s\u00ed\u0165 <a href=\"https:\/\/peppol.cz\/\" target=\"_blank\" rel=\"noopener\">Peppol<\/a>. To m\u016f\u017ee v\u00fdrazn\u011b rozh\u00fdbat i \u010desk\u00fd trh, proto\u017ee \u0159ada v\u00fdrobc\u016f \u00fa\u010detn\u00edch a ERP syst\u00e9m\u016f p\u016fsob\u00ed z\u00e1rove\u0148 v \u010cesku i na Slovensku a bude muset Peppol kv\u016fli slovensk\u00e9 legislativ\u011b implementovat. <strong>\u010cesk\u00e9 firmy tak mohou z\u00edskat hotovou infrastrukturu d\u0159\u00edve, ne\u017e je k tomu donut\u00ed vlastn\u00ed z\u00e1kony<\/strong>.<\/p>\n<p>Peppol funguje jako bezpe\u010dn\u00e1 digit\u00e1ln\u00ed po\u0161ta pro firmy \u2013<strong> faktury se nepos\u00edlaj\u00ed jako PDF p\u0159\u00edlohy e-mailem, ale jako strukturovan\u00e9 strojov\u011b \u010diteln\u00e9 dokumenty<\/strong>, kter\u00e9 mohou \u00fa\u010detn\u00ed syst\u00e9my automaticky zpracovat. Na rozd\u00edl od d\u0159\u00edv\u011bj\u0161\u00edho form\u00e1tu ISDOC ne\u0159e\u0161\u00ed jen podobu dat, ale i bezpe\u010dn\u00e9 doru\u010den\u00ed, ov\u011b\u0159en\u00ed odes\u00edlatele a dal\u0161\u00ed obchodn\u00ed dokumenty, jako jsou objedn\u00e1vky, dobropisy nebo dodac\u00ed listy, vysv\u011btluje Petr Ferschmann <a href=\"https:\/\/www.podnikatel.cz\/clanky\/slovensko-spousti-peppol-cesko-muze-naskocit-do-e-fakturace-bez-zbytecneho-cekani\/\" target=\"_blank\" rel=\"noopener\">v \u010dl\u00e1nku na Podnikatel.cz<\/a><\/p>\n<p>V evropsk\u00e9m kontextu nav\u00edc sm\u011b\u0159uje e-fakturace k \u0161ir\u0161\u00edmu vyu\u017eit\u00ed i d\u00edky bal\u00ed\u010dku ViDA, kter\u00fd od roku 2030 po\u010d\u00edt\u00e1 s digit\u00e1ln\u00edm reportingem a e-fakturac\u00ed u p\u0159eshrani\u010dn\u00edch B2B transakc\u00ed.<\/p>\n<h2>OSV\u010c si mohou sn\u00ed\u017eit z\u00e1lohy a po\u017e\u00e1dat o vr\u00e1cen\u00ed p\u0159eplatk\u016f<\/h2>\n<p>Od \u010dervence 2026 klesaj\u00ed minim\u00e1ln\u00ed z\u00e1lohy na soci\u00e1ln\u00ed poji\u0161t\u011bn\u00ed <strong>pro OSV\u010c na hlavn\u00ed \u010dinnost z 5 720 K\u010d na 5 005 K\u010d m\u011bs\u00ed\u010dn\u011b<\/strong>. Zm\u011bna plat\u00ed zp\u011btn\u011b od ledna, tak\u017ee podnikatel\u00e9, kte\u0159\u00ed v prvn\u00ed polovin\u011b roku platili vy\u0161\u0161\u00ed minim\u00e1ln\u00ed z\u00e1lohy, <strong>mohou po\u017e\u00e1dat spr\u00e1vu soci\u00e1ln\u00edho zabezpe\u010den\u00ed o vr\u00e1cen\u00ed p\u0159eplatku<\/strong>. Pokud \u017e\u00e1dost nepodaj\u00ed, p\u0159eplatek se jim zohledn\u00ed a\u017e p\u0159i pod\u00e1n\u00ed p\u0159ehledu za rok 2026. U OSV\u010c na vedlej\u0161\u00ed \u010dinnost se minim\u00e1ln\u00ed z\u00e1loha nem\u011bn\u00ed a z\u016fst\u00e1v\u00e1 1 574 K\u010d.<\/p>\n<p><strong>\u00daprava se prom\u00edt\u00e1 tak\u00e9 do prvn\u00edho p\u00e1sma pau\u0161\u00e1ln\u00ed dan\u011b.<\/strong> M\u011bs\u00ed\u010dn\u00ed platba kles\u00e1 z 9 984 K\u010d na 9 162 K\u010d, poprv\u00e9 u z\u00e1lohy splatn\u00e9 20. \u010dervence. Pau\u0161alist\u00e9 si ale p\u0159eplatek za leden a\u017e \u010derven nemohou nechat poslat na \u00fa\u010det \u2013 mohou si ho ode\u010d\u00edst z dal\u0161\u00edch plateb, nap\u0159\u00edklad sn\u00ed\u017eit \u010dervencovou platbu nebo si p\u0159eplatek rozlo\u017eit do zbytku roku. <a href=\"https:\/\/www.finmag.cz\/finance\/492232-minimalni-zalohy-a-pausalni-dan-osvc-od-cervence-klesnou-jak-nalozit-s-preplatkem\" target=\"_blank\" rel=\"noopener\">Finmag<\/a> zd\u016fraz\u0148uje doporu\u010den\u00ed \u010cSSZ \u2013 podnikatel\u00e9 by si m\u011bli ide\u00e1ln\u011b <strong>ov\u011b\u0159it novou v\u00fd\u0161i z\u00e1loh v \u010dervenci na <\/strong><a href=\"https:\/\/eportal.cssz.cz\/\" target=\"_blank\" rel=\"noopener\"><strong>ePort\u00e1lu<\/strong><\/a>, proto\u017ee ni\u017e\u0161\u00ed minimum se neuplatn\u00ed automaticky u v\u0161ech OSV\u010c.<\/p>\n<h2>Mal\u00fdm a st\u0159edn\u00edm firm\u00e1m m\u00e1 s \u00fav\u011bry pomoci nov\u00fd program Garant InvestEU<\/h2>\n<p>Ministerstvo pr\u016fmyslu a obchodu ve spolupr\u00e1ci s N\u00e1rodn\u00ed rozvojovou bankou a \u010ceskou bankovn\u00ed asociac\u00ed p\u0159edstavilo nov\u00fd z\u00e1ru\u010dn\u00ed program <a href=\"https:\/\/www.nrb.cz\/produkt\/zaruka-invest-eu\/\" target=\"_blank\" rel=\"noopener\">Garant InvestEU<\/a>. Ten m\u00e1 mal\u00fdm a st\u0159edn\u00edm podnik\u016fm i firm\u00e1m <strong>usnadnit p\u0159\u00edstup k investi\u010dn\u00edm a provozn\u00edm \u00fav\u011br\u016fm<\/strong>. Program navazuje na dosavadn\u00ed z\u00e1ru\u010dn\u00ed n\u00e1stroje v r\u00e1mci programu Z\u00e1ruka 2024 a\u017e 2030 a po\u010d\u00edt\u00e1 s t\u00edm, \u017ee z\u00e1ruka bude moci pokr\u00fdt a\u017e 70 % jistiny \u00fav\u011bru.<\/p>\n<p><a href=\"https:\/\/www.businessinfo.cz\/clanky\/mensim-podnikum-pomuze-novy-financni-nastroj-spousti-se-garant-investeu\/\" target=\"_blank\" rel=\"noopener\">Businessinfo.cz<\/a> uv\u00e1d\u00ed, \u017ee nov\u00fd model m\u00e1 b\u00fdt pro podnikatele jednodu\u0161\u0161\u00ed ne\u017e dosavadn\u00ed syst\u00e9m.<strong> Firma u\u017e nebude muset komunikovat s v\u00edce institucemi, ale pouze se svou bankou<\/strong>, kter\u00e1 \u00fav\u011br i z\u00e1ruku administruje. Ministerstvo na n\u00e1stroj <strong>vyhradilo p\u0159ibli\u017en\u011b 2,2 miliardy korun<\/strong> a z\u00e1ru\u010dn\u00ed kapacitu nav\u00fd\u0161\u00ed tak\u00e9 protiz\u00e1ruka Evropsk\u00e9 komise z fondu InvestEU ve v\u00fd\u0161i 80 milion\u016f eur. Banky se do programu mohou hl\u00e1sit prost\u0159ednictv\u00edm otev\u0159en\u00e9 v\u00fdzvy NRB a \u017e\u00e1dosti o z\u00e1ruku by m\u011blo b\u00fdt mo\u017en\u00e9 pod\u00e1vat od \u0159\u00edjna 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e9 firmy cht\u011bj\u00ed v\u00edce exportovat, aby sn\u00ed\u017eily z\u00e1vislost na jednom trhu \u010cesk\u00e9 mal\u00e9 a st\u0159edn\u00ed podniky navzdory nejist\u00e9 glob\u00e1ln\u00ed situaci pokra\u010duj\u00ed v zahrani\u010dn\u00ed expanzi. Podle &#8230;<\/p>\n","protected":false},"author":2,"featured_media":18361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[5,14],"tags":[278,252],"class_list":["post-19033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-zpravodajstvi","tag-podnikani","tag-rozvoj-podnikani"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/19033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=19033"}],"version-history":[{"count":1,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/19033\/revisions"}],"predecessor-version":[{"id":19034,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/19033\/revisions\/19034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/18361"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=19033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=19033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=19033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}