{"id":1912,"date":"2020-10-06T08:22:23","date_gmt":"2020-10-06T08:22:23","guid":{"rendered":"https:\/\/money2022.localhost\/novinky-a-tipy\/doprava-a-logistika-e-shopu\/"},"modified":"2023-02-01T15:07:21","modified_gmt":"2023-02-01T14:07:21","slug":"doprava-a-logistika-e-shopu","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/e-commerce\/doprava-a-logistika-e-shopu\/","title":{"rendered":"Doprava a logistika e-shopu"},"content":{"rendered":"<h2 class=\"western\">Druhy dopravy na e-shopu<\/h2>\n<p>Mezi z\u00e1kladn\u00ed druhy dopravy a vyzvednut\u00ed zbo\u017e\u00ed z e-shopu pat\u0159\u00ed:<\/p>\n<ul>\n<li>Doru\u010den\u00ed kur\u00fdrem na adresu<\/li>\n<li>Doru\u010den\u00ed na po\u0161tu<\/li>\n<li>Doru\u010den\u00ed na v\u00fddejn\u00ed m\u00edsta<\/li>\n<li>Doru\u010den\u00ed do automatizovan\u00fdch v\u00fddejn\u00edch box\u016f<\/li>\n<li>Osobn\u00ed odb\u011br na prodejn\u011b<\/li>\n<\/ul>\n<p>Ji\u017e tradi\u010dn\u011b se e-commerce spojuje <strong>s doru\u010dov\u00e1n\u00edm zbo\u017e\u00ed kur\u00fdrem \u201ca\u017e do domu\u201d (home-delivery, resp. doru\u010den\u00ed na adresu)<\/strong>, p\u0159i\u010dem\u017e tento zp\u016fsob dopravy z\u00e1silky je je\u0161t\u011b st\u00e1le volbou \u010d\u00edslo 1 pro v\u011bt\u0161inu z\u00e1kazn\u00edk\u016f. P\u0159edstavuje pohodln\u00fd zp\u016fsob, jak se zbo\u017e\u00ed dostane k z\u00e1kazn\u00edkovi. I tady se ale zvy\u0161uj\u00ed n\u00e1roky a o\u010dek\u00e1v\u00e1n\u00ed a klienti nejsou ochotni \u010dekat v p\u0159edem nestanoven\u00fd \u010das na kur\u00fdra \u2013 oblig\u00e1tn\u00ed informace jen o dni doru\u010den\u00ed sni\u017euje m\u00edru spokojenosti oproti konkr\u00e9tn\u011b vymezen\u00e9mu \u010dasov\u00e9mu slotu, kter\u00fd si v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b mohli z\u00e1kazn\u00edci sami zvolit z v\u00edcero nab\u00edzen\u00fdch mo\u017enost\u00ed. Zaj\u00edmavou mo\u017enost\u00ed je i nab\u00eddka ve\u010dern\u00edho doru\u010dov\u00e1n\u00ed.<\/p>\n<p>Prvn\u00ed m\u00edsto popularity ale v sou\u010dasnosti st\u00e1le v\u00edce atakuje preference doru\u010den\u00ed na v\u00fddejn\u00ed m\u00edsta s osobn\u00edm odb\u011brem. Spole\u010dnost Z\u00e1silkovna, kter\u00e1 se na trhu profiluje jako expert na v\u00fddejn\u00ed m\u00edsta, uv\u00e1d\u00ed, \u017ee <em>\u201ev aktu\u00e1ln\u00edch pr\u016fzkumech z\u00e1kazn\u00edci vy\u017eaduj\u00ed maxim\u00e1ln\u00ed flexibilitu a p\u0159izp\u016fsoben\u00ed konkr\u00e9tn\u00ed situaci v kontextu pracovn\u00edch a soukrom\u00fdch povinnost\u00ed.\u201d<\/em> Flexibilita \u010dasu a m\u00edsta je n\u011bkdy kl\u00ed\u010dov\u00e1 a rozhodnut\u00ed z\u00e1kazn\u00edka bere v \u00favahu vzd\u00e1lenost v\u00fddejn\u00edho m\u00edsta od sv\u00e9 pr\u00e1ce, bydli\u0161t\u011b nebo \u0161koly, kam chod\u00ed jeho d\u011bti, ale i nab\u00eddku otev\u00edrac\u00edch hodin. D\u016fle\u017eit\u00e1 je i s\u00ed\u0165 v\u00fddejn\u00edch m\u00edst. Nap\u0159\u00edklad Z\u00e1silkovna jich nab\u00edz\u00ed v \u010cesku v\u00edc ne\u017e 3 000, na Slovensku pak v\u00edce ne\u017e 900. Jej\u00ed princip je zalo\u017een\u00fd na spolupr\u00e1ci s r\u016fzn\u00fdmi provozy, kter\u00e9 vedle sv\u00e9 b\u011b\u017en\u00e9 \u010dinnosti umo\u017en\u00ed vyzvednut\u00ed (a z\u00e1rove\u0148 i p\u0159ijet\u00ed) bal\u00edku pro z\u00e1kazn\u00edka. Pro sv\u00e9 zbo\u017e\u00ed si tak m\u016f\u017ee p\u0159ij\u00edt nap\u0159\u00edklad do kv\u011btin\u00e1\u0159stv\u00ed, kav\u00e1rny, prodejny sportovn\u00edch pot\u0159eb nebo do trafiky. Tzv. \u201ctripple win\u201d syst\u00e9m Z\u00e1silkovny je postaven na spokojenosti z\u00e1kazn\u00edka, kter\u00fd si svoje zbo\u017e\u00ed z e-shopu vyzvedne v m\u00edst\u011b a \u010dase, kter\u00fd mu nejv\u00edc vyhovuje a z\u00e1rove\u0148 do prodejny p\u0159ivede nov\u00e9 potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. <\/p>\n<p>P\u0159\u00edklady slu\u017eeb doru\u010den\u00ed na v\u00fddejn\u00ed m\u00edsto:<\/p>\n<ul>\n<li>Z\u00e1silkovna<\/li>\n<li>Depo<\/li>\n<li>DPD \u2013 s\u00ed\u0165 Pickup<\/li>\n<li>GLS Parcelshop<\/li>\n<li>DHL Parcelshop<\/li>\n<\/ul>\n<div class=\"info-box\">\n<p>\n<span class=\"fa fa-info\" aria-hidden=\"true\"><\/span>\n<\/p>\n<p><b>Pos\u00edlejte z\u00e1silky p\u0159\u00edmo ze sv\u00e9ho skladov\u00e9ho a \u00fa\u010detn\u00edho syst\u00e9mu.<\/b><\/p>\n<p>Zjist\u011bte, <a href=\"https:\/\/money.cz\/e-shopy\/\">co pro v\u00e1s dok\u00e1\u017ee ud\u011blat Money S3<\/a> a nechte si ud\u011blat kr\u00e1tkou uk\u00e1zku.<\/p>\n<\/div>\n<p>Samostatnou mo\u017enost\u00ed je doru\u010den\u00ed z\u00e1silky na po\u0161tu, kter\u00e1 je vyu\u017e\u00edvan\u00e1 d\u00edky sv\u00e9 \u0161irok\u00e9 s\u00edti pobo\u010dek po cel\u00e9 republice.<\/p>\n<p>N\u011bkte\u0159\u00ed prodejci maj\u00ed i samoobslu\u017en\u00e9 boxy, kter\u00e9 u z\u00e1kazn\u00edk\u016f z\u00edsk\u00e1vaj\u00ed \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed popularitu. Jde o strategicky um\u00edst\u011bn\u00e9 schr\u00e1nky, kter\u00e9 slou\u017e\u00ed k vyzvednut\u00ed z\u00e1silky. Mohou b\u00fdt um\u00edst\u011bny v interi\u00e9ru, p\u0159edev\u0161\u00edm v obchodn\u00edch centrech, nebo v exteri\u00e9ru, p\u0159i\u010dem\u017e \u010dasto jsou v bl\u00edzkosti strategick\u00e9ho m\u00edsta a vysok\u00fdm pohybem osob. P\u0159\u00edkladem mohou b\u00fdt AlzaBOXy nebo MALL boxy.<\/p>\n<h2 class=\"western\">Logistika<\/h2>\n<p>Logistika cel\u00e9ho procesu mus\u00ed b\u00fdt p\u0159izp\u016fsoben\u00e1 p\u0159epravn\u00edm partner\u016fm e-shopu, provozn\u00edm mo\u017enostem e-shopu a o\u010dek\u00e1v\u00e1n\u00edm z\u00e1kazn\u00edk\u016f o zp\u016fsobu a d\u00e9lce vy\u0159\u00edzen\u00ed z\u00e1silky.<\/p>\n<p>Nej\u010dast\u011bj\u0161\u00ed formy doru\u010dov\u00e1n\u00ed z pohledu \u010dasu jsou n\u00e1sleduj\u00edc\u00ed:<\/p>\n<ul>\n<li>Objedn\u00e1n\u00ed a doru\u010den\u00ed v ten sam\u00fd den (n\u011bkdy je\u0161t\u011b u\u017e\u0161\u00ed specifikace v r\u00e1mci hodin, nap\u0159\u00edklad doru\u010den\u00ed do 2 hodin ve velk\u00fdch m\u011bstech)<\/li>\n<li>Objedn\u00e1n\u00ed a doru\u010den\u00ed v n\u00e1sleduj\u00edc\u00edm dni<\/li>\n<li>Objedn\u00e1n\u00ed a doru\u010den\u00ed b\u011bhem 2\u20135 pracovn\u00edch dn\u00ed<\/li>\n<\/ul>\n<p>Z pohledu logistika jde o v\u00edce vrstevnat\u00fd syst\u00e9m, do kter\u00e9ho vstupuj\u00ed procesy ka\u017ed\u00e9ho partnera. V r\u00e1mci z\u00e1kladn\u00edho \u010dlen\u011bn\u00ed jde o n\u00e1sleduj\u00edc\u00ed \u010dinnosti rozd\u011blen\u00e9 mezi e-shop a p\u0159epravn\u00ed spole\u010dnost:<\/p>\n<p><strong>E-shop:<\/strong><\/p>\n<ul>\n<li>objedn\u00e1v\u00e1n\u00ed a skladov\u00e1n\u00ed zbo\u017e\u00ed,<\/li>\n<li>p\u0159ijet\u00ed a vychyst\u00e1n\u00ed objedn\u00e1vky, <\/li>\n<li>expedice z\u00e1silek p\u0159epravci.<\/li>\n<\/ul>\n<p><strong>Dopravce:<\/strong><\/p>\n<ul>\n<li>p\u0159evzet\u00ed z\u00e1silky,<\/li>\n<li>zpracov\u00e1n\u00ed z\u00e1silky k doru\u010den\u00ed,<\/li>\n<li>doru\u010den\u00ed z\u00e1silky na adresu \/ v\u00fddejn\u00ed m\u00edsto.<\/li>\n<\/ul>\n<p>Takov\u00e9 rozd\u011blen\u00ed b\u00fdv\u00e1 nej\u010dast\u011bj\u0161\u00ed formou spolupr\u00e1ce e-shopu s p\u0159epravn\u00edmi spole\u010dnostmi. Dal\u0161\u00ed mo\u017enost\u00ed je outsourcing celkov\u00e9 logistiky fullfilmentovou firmou, p\u0159\u00edpadn\u011b prodej r\u016fzn\u00fdmi cestami p\u0159es marketplace a podobn\u011b.<\/p>\n<h2 class=\"western\">Sledov\u00e1n\u00ed z\u00e1silek<\/h2>\n<p>V sou\u010dasnosti je standardem, \u017ee z\u00e1kazn\u00edk o\u010dek\u00e1v\u00e1 co nejv\u00edce informac\u00ed o doru\u010den\u00ed sv\u00e9 z\u00e1silky. Syst\u00e9my sledov\u00e1n\u00ed z\u00e1silek obsahuj\u00ed kompletn\u00ed \u00fadaje o pohybu z\u00e1silky, od jej\u00edho p\u0159ijet\u00ed v bodu A, a\u017e po fin\u00e1ln\u00ed dod\u00e1n\u00ed z\u00e1kazn\u00edkovi. Trackingy mohou b\u00fdt pasivn\u00ed, kdy si z\u00e1kazn\u00edk s\u00e1m vyhled\u00e1v\u00e1, v jak\u00e9m st\u00e1diu p\u0159epravy je aktu\u00e1ln\u011b jeho z\u00e1silka, nebo aktivn\u00ed, kdy z\u00e1kazn\u00edk ze syst\u00e9mu dost\u00e1v\u00e1 pravideln\u00e9 notifikace o stavu jeho z\u00e1silky na e-mail, prost\u0159ednictv\u00edm mobiln\u00ed aplikace nebo v SMS zpr\u00e1v\u011b.<\/p>\n<p>Samostatn\u00fdm t\u00e9matem je umo\u017en\u011bn\u00ed zm\u011bny term\u00edny nebo adresy doru\u010den\u00ed v pr\u016fb\u011bhu procesu doru\u010dov\u00e1n\u00ed. <\/p>\n<p>Zv\u00fd\u0161en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f v p\u0159\u00edpad\u011b doru\u010dov\u00e1n\u00ed na adresu je mo\u017en\u00e9 d\u00edky zav\u00e1d\u011bn\u00ed hodinov\u00fdch \u010dasov\u00fdch slot\u016f, kdy m\u016f\u017ee z\u00e1kazn\u00edk o\u010dek\u00e1vat doru\u010den\u00ed z\u00e1silky.<\/p>\n<p>Pro sledov\u00e1n z\u00e1silek si p\u0159epravn\u00ed spole\u010dnosti vyvinuly vlastn\u00ed online softwary, kter\u00e9 jsou propojiteln\u00e9 s trackingov\u00fdmi syst\u00e9my partner\u016f (pokud se doru\u010duje nap\u0159\u00edklad prost\u0159ednictv\u00edm kur\u00fdrn\u00edch slu\u017eeb na adresu).<\/p>\n<h2 class=\"western\">Doprava zdarma<\/h2>\n<p>Pr\u016fzkum Journal of Business Logistics z roku 2019 uv\u00e1d\u00ed, \u017ee m\u00edra spokojenosti z\u00e1kazn\u00edk\u016f ve spojen\u00ed s doru\u010dov\u00e1n\u00edm se odv\u00edj\u00ed od n\u00e1sleduj\u00edc\u00edch bod\u016f, v tomto po\u0159ad\u00ed d\u016fle\u017eitosti:<\/p>\n<ol>\n<li>poplatek za doru\u010den\u00ed,<\/li>\n<li>rychlost doru\u010den\u00ed,<\/li>\n<li>\u010dasov\u00fd slot doru\u010den\u00ed,<\/li>\n<li>datum doru\u010den\u00ed,<\/li>\n<li>mo\u017enost v\u00fdb\u011bru denn\u00edho\/ve\u010dern\u00edho doru\u010den\u00ed.<\/li>\n<\/ol>\n<p>Do o\u010dek\u00e1v\u00e1n\u00ed vstupuje i typ zbo\u017e\u00ed z pohledu segmentu, majetkov\u00e9 pom\u011bry i kulturn\u00ed normy a zp\u016fsob \u017eivota. Posledn\u00ed zm\u00edn\u011bn\u00e9 aspekty jsou d\u016fle\u017eit\u00e9 v kontextu rostouc\u00edho mezin\u00e1rodn\u00edho doru\u010dov\u00e1n\u00ed a n\u00e1r\u016fstu e-commerce jako takov\u00e9ho.<\/p>\n<p>O tom, jestli nab\u00edzet dopravu zdarma a pokud ano, jestli jako standard, nebo jako speci\u00e1ln\u00ed benefit (a jak n\u00e1sledn\u011b nastavit cenotvorbu), se vedou dlouh\u00e9 diskuze, do kter\u00fdch vstupuj\u00ed poznatky behavior\u00e1ln\u00ed ekonomie a psychologie rozhodov\u00e1n\u00ed.<\/p>\n<p><strong>Autor:<\/strong><\/p>\n<p>Z\u00e1sielkov\u0148a.sk a Z\u00e1silkovna.cz \u2013 odborn\u00edci na odes\u00edl\u00e1n\u00ed a doru\u010dov\u00e1n\u00ed. Provozuj\u00ed nejv\u00edc v\u00fddejn\u00edch m\u00edst v \u010cesku a na Slovensku. Se Z\u00e1silkovnou ne\u010dek\u00e1te, \u0161et\u0159\u00edte pen\u00edze a m\u00e1te maxim\u00e1ln\u00ed pohodl\u00ed.<\/p>\n<p><strong>Web:<\/strong> <a href=\"https:\/\/www.zasilkovna.cz\">https:\/\/www.zasilkovna.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Druhy dopravy na e-shopu Mezi z\u00e1kladn\u00ed druhy dopravy a vyzvednut\u00ed zbo\u017e\u00ed z e-shopu pat\u0159\u00ed: Doru\u010den\u00ed kur\u00fdrem na adresu Doru\u010den\u00ed na po\u0161tu Doru\u010den\u00ed na v\u00fddejn\u00ed m\u00edsta &#8230;<\/p>\n","protected":false},"author":2,"featured_media":1913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[11,36],"tags":[59,181,156],"class_list":["post-1912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-sklady-a-logistika","tag-e-shop","tag-preprava","tag-start-podnikani"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=1912"}],"version-history":[{"count":2,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1912\/revisions"}],"predecessor-version":[{"id":5921,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1912\/revisions\/5921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/1913"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=1912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=1912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=1912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}