{"id":1920,"date":"2020-10-06T08:30:21","date_gmt":"2020-10-06T08:30:21","guid":{"rendered":"https:\/\/money2022.localhost\/novinky-a-tipy\/pravni-minimum-pro-zacinajici-e-shopare\/"},"modified":"2023-02-01T15:07:21","modified_gmt":"2023-02-01T14:07:21","slug":"pravni-minimum-pro-zacinajici-e-shopare","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/e-commerce\/zakony-e-commerce\/pravni-minimum-pro-zacinajici-e-shopare\/","title":{"rendered":"Pr\u00e1vn\u00ed minimum pro za\u010d\u00ednaj\u00edc\u00ed e-shopa\u0159e"},"content":{"rendered":"<h2 class=\"western\">Formy podnik\u00e1n\u00ed &#8211; OSV\u010c nebo spole\u010dnost?<\/h2>\n<p>Provozov\u00e1n\u00ed e-shopu je podnikatelsk\u00e1 \u010dinnost, kter\u00e1 se provozuje na I\u010c. Pl\u00e1nujete-li mal\u00fd e-shop o p\u00e1r polo\u017ek\u00e1ch, vysta\u010d\u00edte si jako <strong>OSV\u010c<\/strong> (podnik\u00e1n\u00ed na sebe), pokud naopak pl\u00e1nujete v\u011bt\u0161\u00ed byznys nebo v\u00e1s bude ve firm\u011b v\u00edce, uva\u017eujte o <strong>spole\u010dnosti<\/strong> (nej\u010dast\u011bji s.r.o.).<\/p>\n<p>K ob\u011bma budete pot\u0159ebovat souhlas vlastn\u00edka nemovitosti se s\u00eddlem, <strong>\u017eivnostensk\u00e9 opr\u00e1vn\u011bn\u00ed<\/strong> a <strong>registraci<\/strong> minim\u00e1ln\u011b na <strong>finan\u010dn\u00edm \u00fa\u0159ad\u011b<\/strong>. Pom\u016f\u017ee v\u00e1m k tomu Jednotn\u00fd registra\u010dn\u00ed formul\u00e1\u0159. Pro za\u010d\u00e1tek m\u016f\u017eete m\u00edt s\u00eddlo i doma, ale jakmile byste umo\u017enili osobn\u00ed odb\u011br z\u00e1kazn\u00edk\u016f nebo za\u010dnete zbo\u017e\u00ed balit a skladovat ve v\u011bt\u0161\u00edm, najd\u011bte si provozovnu, kter\u00e1 bude ur\u010den\u00e1 k nebytov\u00fdm \u00fa\u010del\u016fm.<\/p>\n<p>Po registraci v\u00e1m nejsp\u00ed\u0161 p\u0159ijde n\u011bkolik pochybn\u00fdch slo\u017eenek od r\u016fzn\u00fdch komor nebo rejst\u0159\u00edk\u016f &#8211; ty platit nemus\u00edte, v\u017edycky se rad\u011bji pod\u00edvejte na zku\u0161enosti ostatn\u00edch na google.<\/p>\n<div class=\"info-box\">\n<p>\n<span class=\"fa fa-info\" aria-hidden=\"true\"><\/span>\n<\/p>\n<p><b>Nezapome\u0148te si ke sv\u00e9mu e-shopu zajistit i skladov\u00fd a \u00fa\u010detn\u00ed syst\u00e9m<\/b><\/p>\n<ul>\n<li>Doklady p\u0159ipraven\u00e9 k za\u00fa\u010dtov\u00e1n\u00ed hned v \u00fa\u010detn\u00edm syst\u00e9mu<\/li>\n<li>Automatick\u00e1 synchronizace stavu z\u00e1sob na sklad\u011b a cen<\/li>\n<li>Konec duplicitn\u00e9ho zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f<\/li>\n<li>Zefekt\u00edvn\u011bn\u00ed a zrychlen\u00ed vybaven\u00ed objedn\u00e1vek<\/li>\n<\/ul>\n<p>Dal\u0161\u00ed v\u00fdhody najdete na str\u00e1nk\u00e1ch <a href=\"https:\/\/money.cz\/e-shopy\/\">Money S3 pro e-shopy<\/a>.<\/p>\n<\/div>\n<h2 class=\"western\">DPH &#8211; platit \u010di neplatit?<\/h2>\n<p>Pl\u00e1tcem DPH se stanete pouze ve dvou p\u0159\u00edpadech:<\/p>\n<ol>\n<li>pokud se <strong>dobrovoln\u011b<\/strong> k DPH p\u0159ihl\u00e1s\u00edte,<\/li>\n<li>pokud ve 12 po sob\u011b jdouc\u00edch m\u011bs\u00edc\u00edch p\u0159ekro\u010d\u00edte <strong>obrat 1 milion K\u010d<\/strong>.<\/li>\n<\/ol>\n<p>Pokud e-shop odeb\u00edr\u00e1 slu\u017eby od poskytovatel\u016f ze zahrani\u010d\u00ed, st\u00e1v\u00e1 se tzv. <strong>identifikovanou osobou<\/strong>, kter\u00e1 m\u00e1 dal\u0161\u00ed da\u0148ov\u00e9 povinnosti. V p\u0159\u00edpad\u011b, \u017ee budete zas\u00edlat zbo\u017e\u00ed do zem\u00ed EU, mus\u00edte si hl\u00eddat hranici obratu prodeje do jednotliv\u00fdch zem\u00ed.  <\/p>\n<p>V\u00fdhoda, pro\u010d byste se m\u011bli dobrovoln\u011b st\u00e1t pl\u00e1tci DPH, je hlavn\u011b ta, \u017ee s v\u00e1mi budou mnohem ochotn\u011bji obchodovat jin\u00ed pl\u00e1tci DPH, kter\u00fdm svou registrac\u00ed umo\u017en\u00edte uplatnit odpo\u010det t\u00e9to dan\u011b.<\/p>\n<h2 class=\"western\">Co je pr\u00e1vn\u011b pot\u0159eba k zalo\u017een\u00ed e-shopu<\/h2>\n<h3 class=\"western\">1. Kvalitn\u00ed re\u0161er\u0161e konkurence a ochrana brandu<\/h3>\n<p>Ne\u017e e-shop pojmenujete a koup\u00edte si dom\u00e9nu, m\u011bli byste si b\u00fdt jisti, \u017ee nezasahujete do ciz\u00edch pr\u00e1v, a\u0165 u\u017e ochrann\u00e9 zn\u00e1mky, autorsk\u00fdch d\u011bl nebo se nedopou\u0161t\u00edte nekal\u00e9 sout\u011b\u017ee. K tomu by m\u011bla slou\u017eit po\u0159\u00e1dn\u00e1 re\u0161er\u0161e trhu a snaha o co nejv\u011bt\u0161\u00ed originalitu. <\/p>\n<p>Pokud chcete zajistit klidn\u00e9 span\u00ed a p\u0159edej\u00edt probl\u00e9m\u016fm s konkurenc\u00ed, je v\u00edce ne\u017e na m\u00edst\u011b <strong>registrovat ochrannou zn\u00e1mku<\/strong>. Pr\u00e1v\u011b v registru ochrann\u00fdch zn\u00e1mek lze zjistit, zda n\u011bkdo u\u017e podobn\u00e9 ozna\u010den\u00ed nepou\u017e\u00edv\u00e1 a zda se v\u00e1\u0161 n\u00e1zev nebo logo nedost\u00e1v\u00e1 do konfliktu s n\u011bk\u00fdm jin\u00fdm. Proto\u017ee datab\u00e1ze na\u0161eho \u00da\u0159adu pr\u016fmyslov\u00e9ho vlastnictv\u00ed nebo evropsk\u00e9ho EUIPO nen\u00ed \u00fapln\u011b hra\u010dka a zapsat nelze \u00fapln\u011b ka\u017ed\u00fd n\u00e1zev nebo logo, m\u016f\u017ee v\u00e1m s t\u00edm pomoci pr\u00e1vn\u00edk, kter\u00fd se na registrace ochrann\u00fdch zn\u00e1mek specializuje.<\/p>\n<h3 class=\"western\">2. N\u00e1zev, logo, web a design<\/h3>\n<p>Nech\u00e1v\u00e1te si v\u0161e zpracovat od grafik\u016f a weba\u0159\u016f? Pak budete pot\u0159ebovat <strong>smlouvu o d\u00edlo<\/strong>. V p\u0159\u00edpad\u011b, \u017ee v\u00e1m budou weba\u0159i poskytovat tak\u00e9 servis k webu, nezapome\u0148te na <strong>servisn\u00ed smlouvu<\/strong>, kter\u00e1 pohl\u00edd\u00e1 kl\u00ed\u010dovou dostupnost webu a nezp\u016fsob\u00ed, \u017ee budete t\u00fdden bez objedn\u00e1vky. <\/p>\n<p>V\u0161echny smlouvy mezi v\u00e1mi a dodavateli (by\u0165 mo\u017en\u00e1 nyn\u00ed va\u0161imi kamar\u00e1dy) se postaraj\u00ed o to, aby st\u00e1l brand i web na pevn\u00fdch z\u00e1kladech, mohli jste s n\u00edm nakl\u00e1dat podle sv\u00e9ho a m\u011bli jste vy\u0159e\u0161en\u00e9 licence nebo p\u0159\u00edpadn\u00e9 probl\u00e9my jako <strong>zpo\u017ed\u011bn\u00ed<\/strong>, <strong>nedod\u011blky<\/strong>, <strong>v\u00edcepr\u00e1ce<\/strong> nebo <strong>reklamace<\/strong>. <\/p>\n<p>Kvalitn\u00ed smlouva je z\u00e1klad, kter\u00e1 se nejd\u0159\u00edv bude zd\u00e1t jako nepot\u0159ebn\u00e1 investice, v budoucnu ji ale p\u0159i prvn\u00edm z\u00e1drhelu ocen\u00edte. Snad \u017e\u00e1dn\u00fd web se toti\u017e je\u0161t\u011b nepostavil na den p\u0159esn\u011b a bez v\u00edceprac\u00ed nebo nutnosti zpracov\u00e1vat dal\u0161\u00ed n\u00e1vrhy. Smlouva se o toto jednodu\u0161e postar\u00e1 a vy se budete moci v\u011bnovat rozjezdu podnik\u00e1n\u00ed.<\/p>\n<p>Dejte si pozor i na to, abyste se nedostali do probl\u00e9m\u016f s autorsk\u00fdm pr\u00e1vem jin\u00fdch osob. Nekop\u00edrujte katalogy nebo popisy z ciz\u00edho webu nebo nestahujte obr\u00e1zky produkt\u016f z jin\u00fdch str\u00e1nek. Pokud budete kupovat fotografie z r\u016fzn\u00fdch datab\u00e1z\u00ed, pohl\u00eddejte si, \u017ee je m\u016f\u017eete u\u017e\u00edt pro komer\u010dn\u00ed aktivity. V p\u0159\u00edpad\u011b, \u017ee se budete cht\u00edt srovn\u00e1vat s konkurenc\u00ed, postupujte velmi opatrn\u011b a neuv\u00e1d\u011bjte zkreslen\u00e9 informace.<\/p>\n<h3 class=\"western\">3. Pr\u00e1vn\u00ed n\u00e1le\u017eitosti na webu<\/h3>\n<p>V\u00e1\u0161 web je na o\u010d\u00edm v\u0161em. Z\u00e1kazn\u00edk\u016fm a potenci\u00e1ln\u00edm partner\u016fm, ale bohu\u017eel tak\u00e9 konkurenci, nespokojen\u00fdm z\u00e1kazn\u00edk\u016fm a hlavn\u011b \u010cesk\u00e9 obchodn\u00ed inspekci. Ta m\u016f\u017ee na ud\u00e1n\u00ed nebo sama od sebe <strong>zah\u00e1jit kontrolu<\/strong>, zda na webu m\u00e1te v\u0161echno v po\u0159\u00e1dku a zda v praxi v\u0161echny p\u0159edpisy a smlouvy se z\u00e1kazn\u00edky dodr\u017eujete. <\/p>\n<p>Na webu mus\u00edte m\u00edt:<\/p>\n<ul>\n<li>sv\u00e9 identifika\u010dn\u00ed \u00fadaje (sv\u00e9 jm\u00e9no nebo n\u00e1zev spole\u010dnosti, I\u010c, s\u00eddlo a z\u00e1pis v p\u0159\u00edslu\u0161n\u00e9m rejst\u0159\u00edku),<\/li>\n<li>obchodn\u00ed podm\u00ednky v\u010detn\u011b v\u0161ech n\u00e1le\u017eitost\u00ed,<\/li>\n<li>reklama\u010dn\u00ed \u0159\u00e1d,<\/li>\n<li>z\u00e1sady zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li>\n<\/ul>\n<h2 class=\"western\">Obchodn\u00ed podm\u00ednky &#8211; pr\u00e1vn\u00ed z\u00e1klad ka\u017ed\u00e9ho e-shopu<\/h2>\n<p>Na \u010dem cel\u00fd e-shop stoj\u00ed, je dokument V\u0161eobecn\u00e9 obchodn\u00ed podm\u00ednky (zkr\u00e1cen\u011b VOP). Stanov\u00ed podm\u00ednky, za kter\u00fdch se uzav\u00edr\u00e1 smlouva mezi v\u00e1mi a z\u00e1kazn\u00edky, a mus\u00ed up\u0159es\u0148ovat n\u011bkter\u00e9 <strong>podrobnosti v\u016f\u010di spot\u0159ebitel\u016fm<\/strong>, tedy lidem, kte\u0159\u00ed nenakupuj\u00ed na I\u010c. <\/p>\n<p>Obchodn\u00ed podm\u00ednky mus\u00ed obsahovat minim\u00e1ln\u011b:<\/p>\n<ul>\n<li>informace o v\u00e1s a kontakt na v\u00e1s,<\/li>\n<li>obecn\u00e9 ozna\u010den\u00ed zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 prod\u00e1v\u00e1te,<\/li>\n<li>popis objedn\u00e1vky a uzav\u0159en\u00ed smlouvy,<\/li>\n<li>informace o cen\u00e1ch v\u010detn\u011b dan\u00ed a poplatk\u016f,<\/li>\n<li>platebn\u00ed a dodac\u00ed podm\u00ednky,<\/li>\n<li>informace o mimosoudn\u00edm \u0159e\u0161en\u00ed spor\u016f (tzv. ADR)<\/li>\n<li>pr\u00e1va z vadn\u00e9ho pln\u011bn\u00ed (reklamace),<\/li>\n<li>odstoupen\u00ed od smlouvy v\u010d. formul\u00e1\u0159e.<\/li>\n<\/ul>\n<p>Posledn\u00ed dv\u011b zm\u00edn\u011bn\u00e9 n\u00e1le\u017eitosti b\u00fdvaj\u00ed \u010dast\u00fdm kamenem \u00farazu.<\/p>\n<h3 class=\"western\">Odstoupen\u00ed od smlouvy<\/h3>\n<p>Pokud spot\u0159ebitel nakupuje online, m\u016f\u017ee od smlouvy i bez uv\u00e1d\u011bn\u00ed d\u016fvodu odstoupit do 14 dn\u016f od uzav\u0159en\u00ed smlouvy, u zbo\u017e\u00ed od jeho p\u0159evzet\u00ed. Je to proto, aby si nap\u0159. zbo\u017e\u00ed mohl prohl\u00e9dnout a zjistit, zda mu skute\u010dn\u011b vyhovuje. Pokud mu vyhovovat nebude, m\u016f\u017ee odstoupit, vr\u00e1tit v\u00e1m zbo\u017e\u00ed a vy mu mus\u00edte vr\u00e1tit cenu zbo\u017e\u00ed v\u010detn\u011b po\u0161tovn\u00e9ho. Spot\u0159ebitele o takov\u00e9m postupu mus\u00edte <strong>v obchodn\u00edch podm\u00ednk\u00e1ch informovat<\/strong>. Pokud to neud\u011bl\u00e1te, prodlu\u017euje se tato doba na 1 rok a 14 dn\u00ed.<\/p>\n<p>V n\u011bkter\u00fdch p\u0159\u00edpadech v\u0161ak <strong>od smlouvy odstoupit nelze<\/strong>. Je to v p\u0159\u00edpad\u011b, kdy si spot\u0159ebitel koupil nap\u0159. \u010derstv\u00e9 potraviny, noviny, hygienick\u00e9 zbo\u017e\u00ed, kter\u00e9 rozbalil, nebo t\u0159eba slu\u017ebu, kterou ji\u017e vyu\u017eil. Podobn\u00fdch p\u0159\u00edpad\u016f ob\u010dansk\u00fd z\u00e1kon\u00edk dovoluje v\u00edce, mus\u00edte si tedy u ka\u017ed\u00e9ho e-shopu individu\u00e1ln\u011b proj\u00edt podm\u00ednky pro odstupov\u00e1n\u00ed od smlouvy, nebo p\u0159\u00edpravu podm\u00ednek sv\u011b\u0159it odborn\u00edk\u016fm. I v takov\u00e9m p\u0159\u00edpad\u011b toti\u017e mus\u00edte do obchodn\u00edch podm\u00ednek napsat, kdy odstoupit nelze. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b by spot\u0159ebitel i tak mohl od smlouvy odstoupit, a vy byste museli vracet pen\u00edze. Problematiku odstoupen\u00ed od smlouvy nen\u00ed radno podce\u0148ovat, \u010cOI se na ni \u010dasto zam\u011b\u0159uje a z\u00e1kazn\u00edci mnohdy moc dob\u0159e v\u011bd\u00ed, jak\u00e1 jsou jejich pr\u00e1va.<\/p>\n<h3 class=\"western\">Reklamace<\/h3>\n<p>Reklamace b\u00fdvaj\u00ed nejv\u011bt\u0161\u00ed obavou ka\u017ed\u00e9ho e-shopa\u0159e. Sta\u010d\u00ed se ale v podstat\u011b dr\u017eet dvou pravidel:<\/p>\n<ol>\n<li>spr\u00e1vn\u011b <strong>informovat<\/strong> (v reklama\u010dn\u00edm \u0159\u00e1du &#8211; ten m\u016f\u017ee b\u00fdt i sou\u010d\u00e1st\u00ed VOP),<\/li>\n<li><strong>dodr\u017eovat<\/strong> p\u0159i reklama\u010dn\u00edm procesu z\u00e1kony a v\u0161e, co stoj\u00ed ve va\u0161em reklama\u010dn\u00edm \u0159\u00e1du.<\/li>\n<\/ol>\n<p>O \u010dem mus\u00edte spot\u0159ebitele informovat:<\/p>\n<ul>\n<li>rozsah reklamac\u00ed (co a kdy lze reklamovat),<\/li>\n<li>zp\u016fsob a podm\u00ednky uplatn\u011bn\u00ed reklamace,<\/li>\n<li>kde a u koho lze reklamovat,<\/li>\n<li>pr\u016fb\u011bh reklamac\u00ed a zp\u016fsoby vy\u0159\u00edzen\u00ed<\/li>\n<li>jak to bude s n\u00e1klady na reklamaci a po\u0161tovn\u00fdm.<\/li>\n<\/ul>\n<p>Vy\u0159\u00eddit reklamaci mus\u00edte ze z\u00e1kona do 30 dn\u00ed od jej\u00edho uplatn\u011bn\u00ed spot\u0159ebitelem. Pokud to nestihnete, m\u016f\u017ee cht\u00edt spot\u0159ebitel rovnou vr\u00e1tit pen\u00edze. Reklamace v\u0161ak lze v\u011bt\u0161inou vy\u0159e\u0161it opravou, v\u00fdm\u011bnou nebo p\u0159im\u011b\u0159enou slevou z ceny podle toho, o jak velkou vadu jde.<\/p>\n<h2 class=\"western\">Z\u00e1sady zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2>\n<p>Ka\u017ed\u00fd e-shop pracuje s osobn\u00edmi \u00fadaji. T\u011bmi jsou data z\u00e1kazn\u00edk\u016f, ale tak\u00e9 n\u00e1v\u0161t\u011bvn\u00edk\u016f webu (ano, i cookies nebo IP adresy jsou osobn\u00edmi \u00fadaji) nebo t\u011bch, co se v\u00e1m zapsali do newsletteru. <\/p>\n<p>Z\u00e1sady, kter\u00e9 m\u016f\u017eete um\u00edstit do pati\u010dky webu, mus\u00ed obsahovat informace o tom, jak nakl\u00e1d\u00e1te s jednotliv\u00fdmi osobn\u00edmi \u00fadaji, z jak\u00e9ho titulu, pro jak\u00fd \u00fa\u010del, po jak dlouhou dobu a t\u0159eba i to, ke komu v\u0161emu se osobn\u00ed \u00fadaje dostanou. Je toti\u017e mo\u017en\u00e9, \u017ee pro v\u00e1s e-mailov\u00e9 kampan\u011b bude zpracov\u00e1vat marketingov\u00e1 agentura, a je skoro jist\u00e9, \u017ee pokud se v\u00e1m e-shop rozjede, bude data z\u00e1kazn\u00edk\u016f zpracov\u00e1vat va\u0161e \u00fa\u010detn\u00ed. Narozd\u00edl od VOP se ale vyhn\u011bte tomu, aby z\u00e1kazn\u00edci se Z\u00e1sadami museli povinn\u011b souhlasit. Pro vy\u0159\u00edzen\u00ed objedn\u00e1vky souhlas se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f nepot\u0159ebujete. <\/p>\n<h2 class=\"western\">N\u011bkolik doporu\u010den\u00ed na z\u00e1v\u011br:<\/h2>\n<ul>\n<li><strong>Nepodce\u0148te pr\u00e1vn\u00ed str\u00e1nku e-shopu<\/strong>. N\u011bkter\u00e9 nedostatky se mohou vymst\u00edt hned, n\u011bkter\u00e9 pozd\u011bji. Nepo\u0159\u00e1dek ve smlouv\u00e1ch bude i sni\u017eovat hodnotu Va\u0161eho e-shopu p\u0159i z\u00e1jmu investora. U sv\u00fdch dodavatel\u016f si pohl\u00eddejte term\u00edny dod\u00e1n\u00ed a ot\u00e1zky vy\u0161\u0161\u00ed moci. <\/li>\n<li><strong>Chra\u0148te sv\u016fj brand p\u0159ed konkurenc\u00ed<\/strong>. Registrujte si ochrannou zn\u00e1mku a nenechte nikoho do va\u0161\u00ed zna\u010dky zasahovat. <\/li>\n<li><strong>S dodavateli uzav\u00edrejte smlouvy<\/strong>. A\u0165 u\u017e na grafiku, webdesign, IT a SEO slu\u017eby nebo dal\u0161\u00ed marketingov\u00e9 slu\u017eby. Po prvn\u00edm probl\u00e9mu v\u00e1s toti\u017e pr\u00e1v\u011b dobr\u00e1 smlouva o d\u00edlo nebo o spolupr\u00e1ci m\u016f\u017ee zachr\u00e1nit. <\/li>\n<li><strong>Nekop\u00edrujte obchodn\u00ed podm\u00ednky konkurent\u016f a nestahujte obecn\u00e9 vzory z internetu<\/strong>. Nejen, \u017ee by to mohlo b\u00fdt pova\u017eovan\u00e9 za nekalou sout\u011b\u017e, ale velmi \u010dasto si tak do vlastn\u00edch podm\u00ednek zanesete chyby nebo si zbyte\u010dn\u011b u\u0161kod\u00edte a zkr\u00e1t\u00edte sami sebe o n\u011bkter\u00e1 pr\u00e1va. <\/li>\n<li><strong>Bu\u010fte k z\u00e1kazn\u00edk\u016fm vst\u0159\u00edcn\u00ed a pro\u0161kolte sv\u016fj person\u00e1l<\/strong>. P\u0159edev\u0161\u00edm ohledn\u011b odstupov\u00e1n\u00ed od smlouvy a reklamac\u00ed. Jedna v\u011bc je m\u00edt v\u0161e na webu v po\u0159\u00e1dku, druh\u00e1 v\u011bc je pravidla v re\u00e1lu dodr\u017eovat. <\/li>\n<li>\u0160ikovn\u00e9 materi\u00e1ly v\u010detn\u011b <strong>e-booku Pr\u00e1vo pro e-shopy<\/strong> <a href=\"https:\/\/elegal.cz\/materialy-ke-stazeni#m-e-shopy\">najdete zde<\/a>.<\/li>\n<\/ul>\n<p><em>Pot\u0159ebujete s dokumenty nebo kompletn\u00edm zalo\u017een\u00edm e-shopu pomoci? Obra\u0165te se na <a href=\"https:\/\/elegal.cz\/\">eLegal advok\u00e1tn\u00ed kancel\u00e1\u0159<\/a>, odborn\u00edky na <a href=\"https:\/\/elegal.cz\/nase-specializace?oblast=pravo-v-e-commerce\">pr\u00e1vo v e-commerce<\/a>, <a href=\"https:\/\/elegal.cz\/nase-specializace?oblast=it-pravo-technologie\">IT pr\u00e1vo<\/a> a <a href=\"https:\/\/elegal.cz\/nase-specializace?oblast=gdpr-a-ochrana-osobnich-udaju\">GDPR<\/a>.<\/em><\/p>\n<p><strong>Autor:<\/strong><\/p>\n<p>Tom\u00e1\u0161 Pauch \u2013 pr\u00e1vnick\u00e1 firma Elegal \u2013 advok\u00e1tn\u00ed kancel\u00e1\u0159, kter\u00e1 bour\u00e1 p\u0159edstavy o na\u0161kroben\u00fdch advok\u00e1tech s kravatou. Jejich p\u0159ednost\u00ed je perfektn\u00ed znalost pr\u00e1va, sv\u011bta byznysu a marketingu.<\/p>\n<p><strong>Web:<\/strong> <a href=\"https:\/\/elegal.cz\/\">https:\/\/elegal.cz\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Formy podnik\u00e1n\u00ed &#8211; OSV\u010c nebo spole\u010dnost? Provozov\u00e1n\u00ed e-shopu je podnikatelsk\u00e1 \u010dinnost, kter\u00e1 se provozuje na I\u010c. Pl\u00e1nujete-li mal\u00fd e-shop o p\u00e1r polo\u017ek\u00e1ch, vysta\u010d\u00edte si jako &#8230;<\/p>\n","protected":false},"author":2,"featured_media":1921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[11,7],"tags":[59,156],"class_list":["post-1920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-zakony-e-commerce","tag-e-shop","tag-start-podnikani"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=1920"}],"version-history":[{"count":2,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1920\/revisions"}],"predecessor-version":[{"id":5925,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/1920\/revisions\/5925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=1920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=1920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=1920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}