{"id":19425,"date":"2026-11-10T11:00:48","date_gmt":"2026-11-10T10:00:48","guid":{"rendered":"https:\/\/money.cz\/novinky-a-tipy\/?p=19425"},"modified":"2026-11-10T11:00:50","modified_gmt":"2026-11-10T10:00:50","slug":"rijen-2026-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/podnikani\/rijen-2026-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy\/","title":{"rendered":"[\u0158\u00edjen 2026] Ru\u010dn\u00ed v\u00fdb\u011br kl\u00ed\u010dov\u00fdch ud\u00e1lost\u00ed pro mal\u00e9 a st\u0159edn\u00ed firmy"},"content":{"rendered":"

Podnikatel\u00e9 s p\u0159\u00edpravou na EET 2.0 zat\u00edm ot\u00e1lej\u00ed<\/h2>\n

Od ledna 2027 se po letech vrac\u00ed elektronick\u00e1 evidence tr\u017eeb (EET 2.0), kter\u00e1 se dotkne \u0161irok\u00e9ho spektra obor\u016f v\u010detn\u011b slu\u017eeb, \u0159emesel a drobn\u00fdch prodejen. Jak ukazuje pr\u016fzkum publikovan\u00fd serverem M\u011b\u0161ec.cz<\/a>, v\u00edce ne\u017e polovina (56 %) osloven\u00fdch podnikatel\u016f dosud nepodnikla \u017e\u00e1dn\u00e9 kroky k p\u0159\u00edprav\u011b<\/strong>. Drobn\u00e9 firmy a \u017eivnostn\u00edci vyjad\u0159uj\u00ed obavy z n\u00e1r\u016fstu administrativy, v\u00fdb\u011bru vhodn\u00fdch pokladn\u00edch syst\u00e9m\u016f a technick\u00fdch komplikac\u00ed spojen\u00fdch s n\u00e1kupem certifik\u00e1t\u016f.<\/p>\n

Z\u00e1rove\u0148 nov\u00e1 legislativa p\u0159in\u00e1\u0161\u00ed alternativu v podob\u011b tzv.<\/strong> EET OFF<\/strong>. Tento pau\u0161\u00e1ln\u00ed re\u017eim ur\u010den\u00fd pro drobn\u00e9 OSV\u010c s ni\u017e\u0161\u00edmi p\u0159\u00edjmy umo\u017e\u0148uje zaplatit stanoven\u00fd m\u011bs\u00ed\u010dn\u00ed poplatek<\/strong> a evidov\u00e1n\u00ed tr\u017eeb se zcela vyhnout. Jak uv\u00e1d\u00ed magaz\u00edn Finmag.cz<\/a>, tato varianta odbour\u00e1v\u00e1 po\u0159izovac\u00ed n\u00e1klady na pokladn\u00ed rozhran\u00ed a p\u0159edstavuje v\u00edtanou volbu zejm\u00e9na pro nejmen\u0161\u00ed \u017eivnostn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed zachovat plynul\u00fd chod podnik\u00e1n\u00ed bez zbyte\u010dn\u00e9 administrativy.<\/p>\n

Kritick\u00e9 chyby v PHP ohro\u017euj\u00ed e-shopy, nov\u00e1 pravidla kyberbezpe\u010dnosti<\/h2>\n

N\u00e1rodn\u00ed \u00fa\u0159ad pro kybernetickou a informa\u010dn\u00ed bezpe\u010dnost (N\u00daKIB) a bezpe\u010dnostn\u00ed experti vydali varov\u00e1n\u00ed p\u0159ed dv\u011bma kritick\u00fdmi zranitelnostmi v popul\u00e1rn\u00edm skriptovac\u00edm jazyce PHP<\/strong>, na n\u011bm\u017e b\u011b\u017e\u00ed v\u011bt\u0161ina \u010desk\u00fdch e-shop\u016f. Na rizika spojen\u00e1 s neaktualizovan\u00fdmi servery upozornil magaz\u00edn Root.cz<\/a>. Podle n\u011bj trhliny umo\u017e\u0148uj\u00ed \u00fato\u010dn\u00edk\u016fm vzd\u00e1len\u00e9 spu\u0161t\u011bn\u00ed k\u00f3du a p\u0159evzet\u00ed kontroly nad datab\u00e1zemi bez hesla. Provozovatel\u00e9 by m\u011bli z\u00e1platy nainstalovat bezodkladn\u011b.<\/p>\n

Tato provozn\u00ed rizika nav\u00edc dopln\u00ed i p\u0159\u00edsn\u00e1 evropsk\u00e1 legislativa Cyber Resilience Act (CRA)<\/strong>, je\u017e zav\u00e1d\u00ed z\u00e1vazn\u00e9 bezpe\u010dnostn\u00ed standardy pro hardwarov\u00e9 a softwarov\u00e9 produkty na trhu EU<\/strong>. Jak uv\u00e1d\u00ed server Finmag.cz<\/a>, v\u00fdvoj\u00e1\u0159i a prodejci budou muset prov\u00e1d\u011bt pravideln\u00e9 posouzen\u00ed rizik, dod\u00e1vat bezpe\u010dnostn\u00ed aktualizace po celou dobu \u017eivotnosti a hl\u00e1sit z\u00e1va\u017en\u00e9 incidenty do 24 hodin, co\u017e vy\u017eaduje v\u010dasnou revizi firemn\u00edch proces\u016f.<\/p>\n

Zm\u011bny u dan\u00ed z p\u0159\u00edjm\u016f od roku 2027 a r\u016fst pau\u0161\u00e1ln\u00ed dan\u011b<\/h2>\n

Podnikatele i zam\u011bstnance \u010dek\u00e1 od ledna 2027 rozs\u00e1hl\u00e1 novela z\u00e1kona o dan\u00edch z p\u0159\u00edjm\u016f<\/strong>. Jak uv\u00e1d\u00ed port\u00e1l pro podnikatele BusinessInfo.cz<\/a>, chystan\u00e9 \u00fapravy se zam\u011b\u0159\u00ed na p\u0159enastaven\u00ed da\u0148ov\u00fdch slev, zp\u0159\u00edsn\u011bn\u00ed podm\u00ednek pro zam\u011bstnaneck\u00e9 benefity a modernizaci pravidel pro pod\u00e1v\u00e1n\u00ed da\u0148ov\u00fdch p\u0159izn\u00e1n\u00ed. Drobn\u00e9 OSV\u010c v pau\u0161\u00e1ln\u00edm re\u017eimu musej\u00ed po\u010d\u00edtat tak\u00e9 s op\u011btovn\u00fdm zv\u00fd\u0161en\u00edm m\u011bs\u00ed\u010dn\u00edch z\u00e1loh v prvn\u00edm p\u00e1smu pau\u0161\u00e1ln\u00ed dan\u011b.<\/p>\n

Vedle fyzick\u00fdch osob doch\u00e1z\u00ed k v\u00fdvoji i v oblasti zdan\u011bn\u00ed pr\u00e1vnick\u00fdch osob. Ministerstvo financ\u00ed potvrdilo, \u017ee vl\u00e1dn\u00ed koalice ustupuje od d\u0159\u00edve avizovan\u00e9ho sn\u00ed\u017een\u00ed firemn\u00ed dan\u011b z p\u0159\u00edjm\u016f<\/strong> z d\u016fvodu rozpo\u010dtov\u00fdch schodk\u016f. Ekonomick\u00fd magaz\u00edn Finmag.cz<\/a> rozeb\u00edr\u00e1 nap\u0159\u00edklad n\u00e1vrh na t\u0159\u00edletou \u00falevu na soci\u00e1ln\u00edm poji\u0161t\u011bn\u00ed pro podnikaj\u00edc\u00ed rodi\u010de \u2013 rezort pr\u00e1ce v\u0161ak varuje, \u017ee ni\u017e\u0161\u00ed odvody p\u0159\u00edmo sn\u00ed\u017e\u00ed vym\u011b\u0159ovac\u00ed z\u00e1klad pro jejich budouc\u00ed starobn\u00ed d\u016fchod. \u010cl\u00e1nky d\u00e1le kritizuj\u00ed odvol\u00e1n\u00ed slibu na sn\u00ed\u017een\u00ed firemn\u00ed dan\u011b i novou byrokratickou z\u00e1t\u011b\u017e spojenou s Jednotn\u00fdm m\u011bs\u00ed\u010dn\u00edm hl\u00e1\u0161en\u00edm zam\u011bstnavatel\u016f.<\/p>\n

EU: Nov\u00e1 pravidla pro obaly a brzda pro emisn\u00ed povolenky ETS2<\/h2>\n

Evropsk\u00e9 na\u0159\u00edzen\u00ed o obalech a obalov\u00e9m odpadu<\/strong> (PPWR<\/strong>) vstupuje do dal\u0161\u00ed f\u00e1ze a p\u0159in\u00e1\u0161\u00ed v\u00fdrobc\u016fm i obchodn\u00edk\u016fm \u0159adu nov\u00fdch povinnost\u00ed. Jak upozor\u0148uje magaz\u00edn Finmag.cz<\/a>, podnikatel\u00e9 musej\u00ed nov\u011b v\u00e9st detailn\u00ed technickou dokumentaci, vyhotovovat prohl\u00e1\u0161en\u00ed o shod\u011b a p\u0159ipravit se na p\u0159\u00edsn\u011bj\u0161\u00ed po\u017eadavky ohledn\u011b recyklovatelnosti obalov\u00fdch materi\u00e1l\u016f. Regulace zas\u00e1hne \u0161irok\u00e9 spektrum firem od potravin\u00e1\u0159stv\u00ed po e-commerce logistiku<\/strong>.<\/p>\n

V oblasti energetiky a udr\u017eitelnosti do\u0161lo k z\u00e1sadn\u00edmu posunu schv\u00e1len\u00edm bezpe\u010dnostn\u00ed brzdy pro syst\u00e9m emisn\u00edch povolenek<\/strong> ETS2<\/strong>. Jak informuje server BusinessInfo.cz<\/a>, Evropsk\u00e1 unie zavedla mechanismus, kter\u00fd m\u00e1 zabr\u00e1nit prudk\u00e9mu a nekontrolovan\u00e9mu r\u016fstu cen povolenek na paliva a vyt\u00e1p\u011bn\u00ed. Tento krok m\u00e1 ochr\u00e1nit mal\u00e9 a st\u0159edn\u00ed podniky p\u0159ed extr\u00e9mn\u00edmi v\u00fdkyvy provozn\u00edch n\u00e1klad\u016f.<\/strong><\/p>\n

E-shopy bez unik\u00e1tn\u00edho obsahu v AI vyhled\u00e1v\u00e1n\u00ed neusp\u011bj\u00ed<\/h2>\n

N\u00e1kupn\u00ed chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na internetu proch\u00e1z\u00ed z\u00e1sadn\u00ed prom\u011bnou<\/strong> v d\u016fsledku masov\u00e9ho n\u00e1stupu generativn\u00ed um\u011bl\u00e9 inteligence. Podle zji\u0161t\u011bn\u00ed port\u00e1lu BusinessInfo.cz<\/a> se spot\u0159ebitel\u00e9 st\u00e1le \u010dast\u011bji vyh\u00fdbaj\u00ed tradi\u010dn\u00edmu vyhled\u00e1v\u00e1n\u00ed a rad\u011bji vyu\u017e\u00edvaj\u00ed konverza\u010dn\u00ed AI asistenty<\/strong>. Ti dok\u00e1\u017e\u00ed na z\u00e1klad\u011b p\u0159irozen\u00e9ho dotazu okam\u017eit\u011b doporu\u010dit \u00fazk\u00fd v\u00fdb\u011br konkr\u00e9tn\u00edch produkt\u016f p\u0159esn\u011b odpov\u00eddaj\u00edc\u00edch pot\u0159eb\u00e1m kupuj\u00edc\u00edho.<\/p>\n

Tradi\u010dn\u00ed marketingov\u00e9 postupy spol\u00e9haj\u00edc\u00ed na plo\u0161n\u00e9 slevy a z\u00e1kladn\u00ed kl\u00ed\u010dov\u00e1 slova tak rychle ztr\u00e1cej\u00ed \u00fa\u010dinnost. Na tento zvrat upozor\u0148uje i rozhovor na port\u00e1lu Lupa.cz<\/a>, podle kter\u00e9ho maj\u00ed e-shopy bez unik\u00e1tn\u00edho obsahu a strukturovan\u00fdch dat t\u00e9m\u011b\u0159 jistotu, \u017ee je AI algoritmy p\u0159i generov\u00e1n\u00ed doporu\u010den\u00ed zcela p\u0159ehl\u00e9dnou<\/strong>. Pro e-shopy to znamen\u00e1 nutnost investovat do kvalitn\u00edho obsahu a datov\u00e9 architektury.<\/p>\n","protected":false},"excerpt":{"rendered":"

Podnikatel\u00e9 s p\u0159\u00edpravou na EET 2.0 zat\u00edm ot\u00e1lej\u00ed Od ledna 2027 se po letech vrac\u00ed elektronick\u00e1 evidence tr\u017eeb (EET 2.0), kter\u00e1 se dotkne \u0161irok\u00e9ho spektra …<\/p>\n","protected":false},"author":2,"featured_media":18365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[5,14],"tags":[278,252],"class_list":["post-19425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-zpravodajstvi","tag-podnikani","tag-rozvoj-podnikani"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/19425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=19425"}],"version-history":[{"count":1,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/19425\/revisions"}],"predecessor-version":[{"id":19426,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/19425\/revisions\/19426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/18365"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=19425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=19425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=19425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}