{"id":2010,"date":"2020-11-10T06:00:56","date_gmt":"2020-11-10T06:00:56","guid":{"rendered":"https:\/\/money2022.localhost\/novinky-a-tipy\/jak-spravne-napsat-obchodni-podminky-pro-e-shop\/"},"modified":"2025-03-18T10:00:07","modified_gmt":"2025-03-18T09:00:07","slug":"jak-spravne-napsat-obchodni-podminky-pro-e-shop","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/e-commerce\/jak-spravne-napsat-obchodni-podminky-pro-e-shop\/","title":{"rendered":"Obchodn\u00ed podm\u00ednky pro e-shop: co mus\u00ed obsahovat?"},"content":{"rendered":"<h2>K \u010demu slou\u017e\u00ed obchodn\u00ed podm\u00ednky<\/h2>\n<p>V\u0161eobecn\u00e9 obchodn\u00ed podm\u00ednky definuj\u00ed pr\u00e1va a povinnosti na obou stran\u00e1ch obchodn\u00edho vztahu, tedy <strong>mezi e-shopem a z\u00e1kazn\u00edkem<\/strong>. E-shopy sice nemaj\u00ed ze z\u00e1kona povinnost obchodn\u00ed podm\u00ednky uv\u00e1d\u011bt \u2013 podle ob\u010dansk\u00e9ho z\u00e1kon\u00edku ale maj\u00ed povinnost sezn\u00e1mit z\u00e1kazn\u00edky p\u0159ed uzav\u0159en\u00edm obchodu s <strong>n\u00e1le\u017eitostmi kupn\u00ed smlouvy<\/strong> a pr\u00e1v\u011b obchodn\u00ed podm\u00ednky jsou snadnou cestou, jak je z\u00e1kazn\u00edkovi p\u0159edat.<\/p>\n<p>Zve\u0159ejn\u011bn\u00edm obchodn\u00edch podm\u00ednek na webu toti\u017e <strong>spln\u00edte povinnost<\/strong> m\u00edt na dostupn\u00e9m m\u00edst\u011b n\u00e1le\u017eitosti kupn\u00ed smlouvy.<\/p>\n<p>Krom\u011b e-shopu p\u0159ijdou obchodn\u00ed podm\u00ednky vhod tak\u00e9 ka\u017ed\u00e9mu, kdo <strong>prost\u0159ednictv\u00edm webu nab\u00edz\u00ed svoje slu\u017eby<\/strong>. Nap\u0159\u00edklad podnikatel\u016fm, kte\u0159\u00ed p\u0159es web prod\u00e1vaj\u00ed \u0161kolen\u00ed.<\/p>\n<h2>Co mus\u00ed obchodn\u00ed podm\u00ednky obsahovat<\/h2>\n<p>Aby byly obchodn\u00ed podm\u00ednky pr\u00e1vn\u011b v po\u0159\u00e1dku,<strong> mus\u00ed v nich b\u00fdt n\u00e1sleduj\u00edc\u00ed informace<\/strong>:<\/p>\n<ul>\n<li><strong>identifikace subjektu<\/strong> \u2013 n\u00e1zev va\u0161\u00ed spole\u010dnosti \u010di va\u0161e jm\u00e9no, pokud jste OSV\u010c, s\u00eddlo, I\u010c a informace o zaps\u00e1n\u00ed do \u017eivnostensk\u00e9ho, nebo obchodn\u00edho rejst\u0159\u00edku,<\/li>\n<li><strong>kontroln\u00ed org\u00e1ny pro specifick\u00e9 zbo\u017e\u00ed<\/strong> \u2013 nap\u0159\u00edklad l\u00e9k\u00e1rny mus\u00ed jako kontroln\u00ed org\u00e1n uv\u00e9st St\u00e1tn\u00ed \u00fastav pro kontrolu l\u00e9\u010div,<\/li>\n<li><strong>vysv\u011btlen\u00ed pojmu kupuj\u00edc\u00ed<\/strong> \u2013 kdo je kupuj\u00edc\u00ed jako koncov\u00fd spot\u0159ebitel a kdo je kupuj\u00edc\u00ed, kter\u00fd produkty vyu\u017eije k vlastn\u00edmu podnik\u00e1n\u00ed,<\/li>\n<li><strong>kdy nast\u00e1v\u00e1 okam\u017eik uzav\u0159en\u00ed smlouvy<\/strong>,<\/li>\n<li><strong>mo\u017en\u00e9 zp\u016fsoby platby <\/strong>\u2013 nap\u0159\u00edklad on-line platba, p\u0159evod na \u00fa\u010det, hotov\u011b na prodejn\u011b apod.,<\/li>\n<li><strong>mo\u017en\u00e9 zp\u016fsoby dod\u00e1n\u00ed v\u010detn\u011b n\u00e1klad\u016f<\/strong> + kdo nese odpov\u011bdnost za po\u0161kozen\u00ed p\u0159i p\u0159eprav\u011b,<\/li>\n<li><strong>mo\u017enost odstoupen\u00ed od smlouvy do 14 dn\u016f<\/strong>,<\/li>\n<li><strong>mo\u017enost reklamace<\/strong> \u2013 jak postupovat, jak\u00e9 jsou lh\u016fty a kdo hrad\u00ed n\u00e1klady spojen\u00e9 s vr\u00e1cen\u00edm,<\/li>\n<li>informace o <strong>ochran\u011b osobn\u00edch \u00fadaj\u016f<\/strong><\/li>\n<li>a informace o <strong>mimosoudn\u00edm \u0159e\u0161en\u00ed spor\u016f<\/strong>.<\/li>\n<\/ul>\n<figure id=\"attachment_90054\" aria-describedby=\"caption-attachment-90054\" style=\"width: 668px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/money.cz\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2022\/01\/scott-graham-OQMZwNd3ThU-unsplash-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-single-post-thumb wp-image-90054\" src=\"https:\/\/money.cz\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2022\/01\/scott-graham-OQMZwNd3ThU-unsplash-2.jpg\" alt=\"\" width=\"668\" height=\"446\" \/><\/a><figcaption id=\"caption-attachment-90054\" class=\"wp-caption-text\">Obchodn\u00ed podm\u00ednky e-shopu mus\u00ed v\u017edy odpov\u00eddat aktu\u00e1ln\u00ed legislativ\u011b.<\/figcaption><\/figure>\n<h2>Na co si dejte pozor<\/h2>\n<p>Obchodn\u00ed podm\u00ednky nedoporu\u010dujeme ps\u00e1t od nuly vlastn\u00edmi slovy, ale stejn\u011b tak je nikdy <strong>nekop\u00edrujte z ciz\u00edho e-shopu<\/strong> (za\u010d\u00ednaj\u00edc\u00ed e-shopa\u0159i \u010dasto kop\u00edruj\u00ed nap\u0159\u00edklad od konkurence). Rad\u011bji vyu\u017eijte <strong>vzor z v\u011brohodn\u00e9ho zdroje<\/strong>, nap\u0159\u00edklad od zaveden\u00fdch e-shopov\u00fdch platforem nebo <a href=\"https:\/\/marketplace.legito.com\/CZ\/cs\/obchodni-podminky-pro-e-shop\">pr\u00e1vn\u00edch kancel\u00e1\u0159\u00ed<\/a>. Z\u00e1rove\u0148 prov\u011b\u0159te, zda je \u0161ablona obchodn\u00edch podm\u00ednek <strong>aktu\u00e1ln\u00ed<\/strong>.<\/p>\n<p>Jakmile v \u0161ablon\u011b vypln\u00edte a p\u0159ep\u00ed\u0161ete vyzna\u010den\u00e9 kolonky, <strong>pozorn\u011b si obchodn\u00ed podm\u00ednky p\u0159e\u010dt\u011bte<\/strong> a zkontrolujte, \u017ee<\/p>\n<ul>\n<li>obsahuj\u00ed v\u0161echny v\u00fd\u0161e uveden\u00e9 informace,<\/li>\n<li>v\u0161echny \u00fadaje jsou pravdiv\u00e9<\/li>\n<li>a popsan\u00e9 podm\u00ednky odpov\u00eddaj\u00ed tomu, jak to ve va\u0161em e-shopu chod\u00ed.<\/li>\n<\/ul>\n<p>Legislativn\u00ed pas\u00e1\u017ee ohledn\u011b 14denn\u00ed lh\u016fty na vr\u00e1cen\u00ed, mimosoudn\u00edho \u0159e\u0161en\u00ed spor\u016f nebo ochrany osobn\u00edch \u00fadaj\u016f v podm\u00ednk\u00e1ch<strong> nikdy neupravujte<\/strong> podle sebe. Chcete-li m\u00edt 100% jistotu, \u017ee jsou va\u0161e obchodn\u00ed podm\u00ednky pr\u00e1vn\u011b v po\u0159\u00e1dku, nechte si je p\u0159ekontrolovat od pr\u00e1vn\u00edka.<\/p>\n<p>Informace v obchodn\u00edch podm\u00ednk\u00e1ch<strong> udr\u017eujte neust\u00e1le aktu\u00e1ln\u00ed<\/strong>. Pokud nap\u0159\u00edklad p\u0159id\u00e1te nov\u00fd zp\u016fsob platby, mus\u00edte ho do obchodn\u00edch podm\u00ednek ihned zapracovat.<\/p>\n<h2>Kde obchodn\u00ed podm\u00ednky zve\u0159ejnit<\/h2>\n<p>Obchodn\u00ed podm\u00ednky vlo\u017ete na<strong> samostatnou podstr\u00e1nku webu<\/strong>, kter\u00e1 je p\u0159\u00edstupn\u00e1 z homepage e-shopu. Odkaz m\u016f\u017eete vlo\u017eit do hlavn\u00edho menu nebo klidn\u011b jen do pati\u010dky webu.<\/p>\n<p>P\u0159ed dokon\u010den\u00edm objedn\u00e1vky nechte z\u00e1kazn\u00edka <strong>potvrdit, \u017ee se s obchodn\u00edmi podm\u00ednkami sezn\u00e1mil <\/strong>\u2013 vyu\u017eijte nap\u0159\u00edklad za\u0161krt\u00e1vac\u00ed pol\u00ed\u010dko. I zde dopl\u0148te odkaz na obchodn\u00ed podm\u00ednky, aby si je mohl z\u00e1kazn\u00edk t\u011bsn\u011b p\u0159ed potvrzen\u00edm n\u00e1kupu jednodu\u0161e p\u0159e\u010d\u00edst.<\/p>\n<div class=\"info-box\"><span class=\"fa fa-info\" aria-hidden=\"true\">\u00a0<\/span>Pokud si po\u0159izujete e-shop, propojte ho s \u00fa\u010detn\u00edm programem. Nap\u0159\u00edklad d\u00edky propojen\u00ed s \u00fa\u010detn\u00edm syst\u00e9mem <a href=\"https:\/\/money.cz\/\">Money S3<\/a> evidujete \u00fa\u010detnictv\u00ed i sklad na jednom m\u00edst\u011b a nemus\u00edte ru\u010dn\u011b p\u0159episovat data mezi \u00fa\u010detnictv\u00edm a e-shopem. Oba syst\u00e9my si mezi sebou neust\u00e1le vym\u011b\u0148uj\u00ed data, tak\u017ee nap\u0159\u00edklad ka\u017ed\u00e1 zm\u011bna na sklad\u011b se ihned prop\u00ed\u0161e do e-shopu.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>K \u010demu slou\u017e\u00ed obchodn\u00ed podm\u00ednky V\u0161eobecn\u00e9 obchodn\u00ed podm\u00ednky definuj\u00ed pr\u00e1va a povinnosti na obou stran\u00e1ch obchodn\u00edho vztahu, tedy mezi e-shopem a z\u00e1kazn\u00edkem. E-shopy sice nemaj\u00ed &#8230;<\/p>\n","protected":false},"author":2,"featured_media":2011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[11,7],"tags":[59],"class_list":["post-2010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-zakony-e-commerce","tag-e-shop"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/2010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=2010"}],"version-history":[{"count":6,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/2010\/revisions"}],"predecessor-version":[{"id":17072,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/2010\/revisions\/17072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/2011"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=2010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=2010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=2010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}