{"id":616,"date":"2016-12-01T22:00:00","date_gmt":"2016-12-01T22:00:00","guid":{"rendered":"https:\/\/money2022.localhost\/novinky-a-tipy\/listopad-2016-rucni-vyber-klicovych-udalosti-pro-male-stredni-firmy\/"},"modified":"2023-02-01T15:08:39","modified_gmt":"2023-02-01T14:08:39","slug":"listopad-2016-rucni-vyber-klicovych-udalosti-pro-male-stredni-firmy","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/podnikani\/listopad-2016-rucni-vyber-klicovych-udalosti-pro-male-stredni-firmy\/","title":{"rendered":"[Listopad 2016] Ru\u010dn\u00ed v\u00fdb\u011br kl\u00ed\u010dov\u00fdch ud\u00e1lost\u00ed pro mal\u00e9 a st\u0159edn\u00ed firmy"},"content":{"rendered":"<p>Listopad byl <strong>nabit\u00fd novinkami<\/strong> hlavn\u011b kv\u016fli elektronick\u00e9 evidenci tr\u017eeb &#8211; ministr financ\u00ed toti\u017e p\u0159i\u0161el s nov\u00fdmi v\u00fdjimkami, kter\u00e9 u\u017e projedn\u00e1v\u00e1 vl\u00e1da a poslanci. Krom\u011b toho ovl\u00e1dl \u010desk\u00e9 obchody u\u017e pon\u011bkolik\u00e1t\u00e9 Black Friday. P\u0159e\u010dt\u011bte si v na\u0161em m\u011bs\u00ed\u010dn\u00edm souhrnu t\u0159eba o tom, jak se podnikatel\u016fm o n\u00e1kupn\u00edm sv\u00e1tku <strong>da\u0159ilo<\/strong>.<\/p>\n<p><!--more--><img decoding=\"async\" src=\"https:\/\/money.cz\/novinky-a-tipy\/wp-content\/uploads\/sites\/2\/2022\/01\/monthlyreport_money_11-2-1.png\" alt=\"monthlyreport_money_11\" width=\"635\" class=\"aligncenter size-large wp-image-41139\" \/><\/p>\n<h2>1. E-shopy se mo\u017en\u00e1 vyhnou EET<\/h2>\n<p>Ministr financ\u00ed Andrej Babi\u0161 p\u0159i\u0161el pouh\u00fd t\u00fdden p\u0159ed startem EET na to, \u017ee platebn\u00ed syst\u00e9my vyu\u017e\u00edvan\u00e9 e-shopy jsou na elektronickou evidenci <a href=\"http:\/\/www.podnikatel.cz\/clanky\/e-shopy-se-mozna-eet-vyhnou-dle-babise-je-jejich-platebni-system-prilis-slozity\/\" target=\"_blank\" rel=\"noopener noreferrer\">a\u017e p\u0159\u00edli\u0161 slo\u017eit\u00e9<\/a>. Proto\u017ee existuje <strong>mnoho variant plateb<\/strong> p\u0159es \u010desk\u00e9 i zahrani\u010dn\u00ed platebn\u00ed br\u00e1ny, bylo by n\u00e1ro\u010dn\u00e9 p\u0159izp\u016fsobit je elektronick\u00e9 evidenci tr\u017eeb. <\/p>\n<p>V\u00fdjimky se tak\u00e9 t\u00fdkaj\u00ed platby kartou on-line. E-shopy by tak musely elektronicky evidovat pouze: <\/p>\n<ul>\n<li>v p\u0159\u00edpad\u011b <a href=\"https:\/\/zpravy.aktualne.cz\/ekonomika\/babis-eet\/r~f811c5f6b1a911e687f70025900fea04\/\" target=\"_blank\" rel=\"noopener noreferrer\">osobn\u00edho vyzvednut\u00ed zbo\u017e\u00ed<\/a> a platby na pobo\u010dce<\/li>\n<li>nebo p\u0159i p\u0159ijet\u00ed hotovosti od dopravce. <\/li>\n<\/ul>\n<p>Ale zat\u00edm nen\u00ed jist\u00e9, jestli v\u00fdjimku pro elektronick\u00e9 platby poslanci schv\u00e1l\u00ed.<\/p>\n<h2>2. Black Friday: \u010cechy op\u011bt bavilo nakupovat ve slev\u00e1ch<\/h2>\n<p>Po <strong>Dni dopravy zdarma<\/strong>, kter\u00fd p\u0159ipadl na 15. listopadu, se obchodn\u00edci letos piln\u011b p\u0159ipravovali i na p\u00e1tek nadch\u00e1zej\u00edc\u00ed po americk\u00e9m Dni d\u00edk\u016fvzd\u00e1n\u00ed. Ten \u010ce\u0161i u\u017e n\u011bkolik let znaj\u00ed jako <strong>Black Friday<\/strong>. Nap\u0159\u00edklad <strong>Alza.cz<\/strong> se pochlubila trojn\u00e1sobn\u00fdm n\u00e1r\u016fstem tr\u017eeb oproti obvykl\u00fdm dn\u016fm, e-shop <strong>Kasa.cz<\/strong> m\u011bl a\u017e o 40 % vy\u0161\u0161\u00ed tr\u017eby ne\u017e loni. <\/p>\n<p>Podle obchodn\u00edk\u016f si \u010ce\u0161i na rozd\u00edl t\u0159eba od Slov\u00e1k\u016f na \u010cern\u00fd p\u00e1tek zvykli a <a href=\"https:\/\/www.mediaguru.cz\/aktuality\/black-friday-obchody-hlasi-rekordni-trzby\/\" target=\"_blank\" rel=\"noopener noreferrer\">obl\u00edbili si ho<\/a>. Jedn\u00edm z d\u016fvod\u016f, pro\u010d maj\u00ed lid\u00e9 <strong>chu\u0165 utr\u00e1cet<\/strong>, p\u0159itom m\u016f\u017ee b\u00fdt r\u016fst mezd zp\u016fsoben\u00fd nedostatkem pracovn\u00edch sil a <a href=\"http:\/\/www.kurzy.cz\/makroekonomika\/nezamestnanost\/\" target=\"_blank\" rel=\"noopener noreferrer\">klesaj\u00edc\u00ed nezam\u011bstnanost\u00ed<\/a>.<\/p>\n<h2>3. Facebook firmy nezaj\u00edm\u00e1. Z\u00e1kazn\u00edci ale cht\u011bj\u00ed komunikovat p\u0159es Messenger<\/h2>\n<p>Jak na dobr\u00fd z\u00e1kaznick\u00fd servis? Takov\u00e1 ot\u00e1zka mo\u017en\u00e1 vrt\u00e1 hlavou nejednomu mana\u017eerovi. \u00dasp\u011bch tkv\u00ed mimo jin\u00e9 i v tom, aby firmy zvl\u00e1dly komunikovat <strong>na v\u0161ech kan\u00e1lech<\/strong>, skrze kter\u00e9 je \u010dlov\u011bk kontaktuje. Vynech\u00e1vat kan\u00e1l, kter\u00fd pova\u017euj\u00ed va\u0161i z\u00e1kazn\u00edci se d\u016fle\u017eit\u00fd, se nemus\u00ed vyplatit.<\/p>\n<p>Sou\u010dasn\u00fd trend je jasn\u00fd: proto\u017ee dne\u0161n\u00ed t\u0159ic\u00e1tn\u00edci <strong>tr\u00e1v\u00ed spoustu \u010dasu na Facebooku<\/strong>, je pro n\u011b pohodln\u011bj\u0161\u00ed napsat zpr\u00e1vu ne\u017e telefonovat \u010di ps\u00e1t e-mail. Jen\u017ee hodn\u011b \u010desk\u00fdch firem to p\u0159ehl\u00ed\u017e\u00ed a komunikaci na Facebooku pova\u017euj\u00ed za ned\u016fle\u017eitou. Nap\u0159\u00edklad T-Mobile odpov\u00ed do 4 minut, ale pat\u0159\u00ed v tom k v\u00fdjimk\u00e1m. Pod\u00edvejte se, <a href=\"http:\/\/www.podnikatel.cz\/clanky\/otestovali-jsme-zakaznicky-servis-firem-na-facebooku-a-vysledky-nic-moc\/\" target=\"_blank\" rel=\"noopener noreferrer\">jak rychle \u010desk\u00e9 firmy odpov\u00eddaj\u00ed<\/a> na Facebooku a jak vylep\u0161\u00edte facebookovou komunikaci v 5 kroc\u00edch i vy.<\/p>\n<h2>4. Z\u00e1kon omez\u00ed po\u010det poskytovatel\u016f \u00fav\u011br\u016f a zp\u0159\u00edsn\u00ed p\u016fj\u010dky<\/h2>\n<p>Start prosince nen\u00ed jen ve znamen\u00ed EET, ale tak\u00e9 nov\u00e9ho z\u00e1kona o spot\u0159ebitelsk\u00e9m \u00fav\u011bru. Za\u010d\u00edn\u00e1 platit od 1. 12. a upravuje pravidla na trhu s p\u016fj\u010dkami. <a href=\"http:\/\/ekonomika.idnes.cz\/novy-zakon-o-pujckach-0tn-\/ekonomika.aspx?c=A161128_215855_ekonomika_neh\" target=\"_blank\" rel=\"noopener noreferrer\">Nov\u011b mimo jin\u00e9<\/a>:<\/p>\n<ul>\n<li>omez\u00ed firmy, kter\u00e9 po\u010d\u00edtaj\u00ed s t\u00edm, \u017ee klient <strong>nebude schopn\u00fd spl\u00e1cet<\/strong>, a \u017eij\u00ed z vysok\u00fdch pokut,<\/li>\n<li>banky mus\u00ed mnohem <strong>p\u0159\u00edsn\u011bji prov\u011b\u0159ovat<\/strong> bonitu klienta,<\/li>\n<li>klient z\u00edsk\u00e1 informace o celkov\u00e9 cen\u011b p\u016fj\u010dky <strong>p\u0159edem<\/strong>, tak\u017ee bude moci nab\u00eddky jednotliv\u00fdch firem snadno porovnat,<\/li>\n<li>banky mus\u00ed omezit poplatky za p\u0159ed\u010dasn\u00e9 splacen\u00ed p\u016fj\u010dky.<\/li>\n<\/ul>\n<p>Jak ale u\u017e d\u0159\u00edve zjistil web <a href=\"https:\/\/zpravy.aktualne.cz\/finance\/neferove-pujcky-neznici-ani-novy-zakon-prikladem-je-profi-cr\/r~67e3f2665dfd11e5b22d002590604f2e\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aktu\u00e1ln\u011b.cz<\/a>, trh s p\u016fj\u010dkami se pravd\u011bpodobn\u011b ani d\u00edky nov\u00e9mu z\u00e1konu nezbav\u00ed v\u0161ech nef\u00e9rov\u00fdch obchodn\u00edk\u016f. Podm\u00ednky z\u00e1kona toti\u017e spln\u00ed t\u0159eba i velk\u00e1 firma, kterou za jej\u00ed p\u016fj\u010dky kritizuj\u00ed i neziskov\u00e9 organizace.<\/p>\n<h2>5. Rodinn\u00fdm firm\u00e1m se da\u0159\u00ed. Mnohdy ale ne\u0159e\u0161\u00ed, kdo p\u0159evezme podnik<\/h2>\n<p>\u0160lapaj\u00edc\u00ed cukr\u00e1rna, autod\u00edlna, kde se dve\u0159e netrhnou, nebo \u00fasp\u011b\u0161n\u00e1 s\u00ed\u0165 knihkupectv\u00ed. <strong>Stovky rodinn\u00fdch firem<\/strong> \u00fasp\u011b\u0161n\u011b p\u016fsob\u00edc\u00edch v \u010cesk\u00e9 republice maj\u00ed velk\u00fd vliv na \u010deskou ekonomiku &#8211; v\u017edy\u0165 jejich <a href=\"http:\/\/www.businessinfo.cz\/cs\/clanky\/vcasne-vyreseni-otazky-nastupnictvi-pomaha-rodinnym-firmam-k-dalsimu-rustu-83304.html\" target=\"_blank\" rel=\"noopener noreferrer\">pod\u00edl na \u010desk\u00e9m HDP<\/a> p\u0159edstavuje v\u00edce ne\u017e <strong>40 %<\/strong>. <\/p>\n<p>Ale mnoha z nich hroz\u00ed do budoucna komplikace. Aktu\u00e1ln\u00ed celosv\u011btov\u00e1 studie poradensk\u00e9 spole\u010dnosti PwC toti\u017e zjistila, \u017ee <strong>jen 16 % rodinn\u00fdch podnik\u016f<\/strong> m\u00e1 vy\u0159e\u0161en\u00e9 n\u00e1stupnictv\u00ed. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listopad byl nabit\u00fd novinkami hlavn\u011b kv\u016fli elektronick\u00e9 evidenci tr\u017eeb &#8211; ministr financ\u00ed toti\u017e p\u0159i\u0161el s nov\u00fdmi v\u00fdjimkami, kter\u00e9 u\u017e projedn\u00e1v\u00e1 vl\u00e1da a poslanci. Krom\u011b toho &#8230;<\/p>\n","protected":false},"author":2,"featured_media":617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[5,14],"tags":[59,60,140,141],"class_list":["post-616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-zpravodajstvi","tag-e-shop","tag-elektronicka-evidence-trzeb-eet","tag-marketing","tag-pujcka"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":5,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/616\/revisions"}],"predecessor-version":[{"id":9667,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/616\/revisions\/9667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/617"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}