{"id":9342,"date":"2023-01-26T08:00:00","date_gmt":"2023-01-26T07:00:00","guid":{"rendered":"https:\/\/money.cz\/novinky-a-tipy\/?p=9342"},"modified":"2023-02-01T15:04:46","modified_gmt":"2023-02-01T14:04:46","slug":"prosinec-2022-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy","status":"publish","type":"post","link":"https:\/\/money.cz\/novinky-a-tipy\/podnikani\/prosinec-2022-rucni-vyber-klicovych-udalosti-pro-male-a-stredni-firmy\/","title":{"rendered":"[Prosinec 2022] Ru\u010dn\u00ed v\u00fdb\u011br kl\u00ed\u010dov\u00fdch ud\u00e1lost\u00ed pro mal\u00e9 a st\u0159edn\u00ed firmy"},"content":{"rendered":"

Digitalizace HR? U \u010desk\u00fdch firem m\u00e1 n\u00edzkou prioritu<\/h2>\n

Podle studie spole\u010dnosti SAP<\/a> chce pouh\u00fdch 9 % firem investovat do digitalizace HR<\/strong> \u2013 i p\u0159es n\u00edzkou nezam\u011bstnanost. \u0160et\u0159en\u00ed prob\u011bhlo mezi 200 vedouc\u00edmi firem v \u010cesku s v\u00edce ne\u017e 50 zam\u011bstnanci. Firmy se tak mohou ochudit o vyu\u017eit\u00ed modern\u00edch n\u00e1stroj\u016f n\u00e1pomocn\u00fdch t\u0159eba p\u0159i n\u00e1boru kvalifikovan\u00fdch kandid\u00e1t\u016f nebo hladk\u00e9m onboardingu.<\/p>\n

Z pr\u016fzkumu d\u00e1le vypl\u00fdv\u00e1, \u017ee t\u00e9m\u011b\u0159 polovina firem digitalizovala minim\u00e1ln\u011b z\u00e1kladn\u00ed procesy a dal\u0161\u00edch 48 % to pl\u00e1nuje. Firmy se v roce 2022 zam\u011b\u0159ily hlavn\u011b na digitalizaci v\u00fdroby (22 %), prodeje (16 %) a z\u00e1kaznick\u00e9 zku\u0161enosti (16 %), informuje BusinessINFO.cz<\/a>.<\/p>\n

Klesaj\u00edc\u00ed spot\u0159eba dom\u00e1cnost\u00ed brzdila ekonomiku<\/h2>\n

Meziro\u010dn\u00ed r\u016fst \u010desk\u00e9 ekonomiky ve 3. \u010dtvrtlet\u00ed v\u00fdrazn\u011b zpomalil, uv\u00e1d\u00ed \u010cesk\u00fd statistick\u00fd \u00fa\u0159ad<\/a> (\u010cS\u00da). Velk\u00fd pod\u00edl na tom m\u011bl propad spot\u0159eby dom\u00e1cnost\u00ed \u2013 lid\u00e9 \u010delili re\u00e1ln\u00e9mu poklesu p\u0159\u00edjm\u016f kv\u016fli prudk\u00e9mu r\u016fstu cen.<\/p>\n

\u201ePr\u016fm\u011brn\u00e1 mzda byla re\u00e1ln\u011b ni\u017e\u0161\u00ed o t\u00e9m\u011b\u0159 desetinu a cenov\u00fd r\u016fst zasahoval p\u0159edev\u0161\u00edm nezbytn\u00e9 zbo\u017e\u00ed a slu\u017eby. Netypicky siln\u011b se tak sni\u017eovala spot\u0159eba netrvanliv\u00e9ho zbo\u017e\u00ed, kter\u00e9 mnoho nezbytn\u00fdch polo\u017eek zahrnuje,\u201c <\/em>uvedl Marek Roj\u00ed\u010dek, p\u0159edseda \u010cS\u00da.<\/p>\n

Trendy v e-commerce pro rok 2023<\/h2>\n

Server Podnikatel.cz<\/a> uv\u00e1d\u00ed trendy, na kter\u00e9 by se m\u011bli p\u0159ipravit e-shopa\u0159i \u2013 vy\u0161\u0161\u00ed dodavatelsk\u00e9 ceny, ni\u017e\u0161\u00ed kupn\u00ed s\u00edla, tlak na rychlou obsluhu dod\u00e1vek, kvalitn\u00ed logistiku i z\u00e1kaznick\u00fd servis \u2013 udr\u017eet si z\u00e1kaznickou loajalitu bude v roce 2023 kl\u00ed\u010dov\u00e9.<\/p>\n

Trendem je i rostouc\u00ed pod\u00edl n\u00e1kup\u016f z telefonu<\/strong>. \u201eObchodn\u00edci by se m\u011bli ur\u010dit\u011b zam\u011b\u0159it na podporu mobiln\u00edho nakupov\u00e1n\u00ed, p\u0159edev\u0161\u00edm z pohledu jednoduch\u00fdch a l\u00edbiv\u00fdch u\u017eivatelsk\u00fdch cest k samotn\u00e9mu n\u00e1kupu. A\u0165 u\u017e jde o \u00fapravu webov\u00e9ho rozhran\u00ed \u010di doporu\u010duj\u00edc\u00edch n\u00e1stroj\u016f,\u201c<\/em> komentuje Michal Kr\u0148\u00e1k z technicko-konzulta\u010dn\u00ed spole\u010dnosti Lundegaard.<\/p>\n

Kybernetick\u00fdm \u00fatok\u016fm \u010del\u00ed v\u011bt\u0161ina podnikatel\u016f<\/h2>\n

Podle pr\u016fzkumu spole\u010dnosti Sophos, kter\u00e1 je celosv\u011btov\u00fd l\u00eddr v oblasti inovac\u00ed a kyberbezpe\u010dnosti, se a\u017e 85 % vedouc\u00edch zam\u011bstnanc\u016f \u010desk\u00fdch firem<\/strong> setkalo se spamem \u010di podez\u0159el\u00fdmi zpr\u00e1vami. P\u0159es 60 % mana\u017eer\u016f \u010delilo pokusu o phishing \u2013 \u00fatok se snahou z\u00edskat p\u0159ihla\u0161ovac\u00ed \u00fadaje.<\/p>\n

Kybernetick\u00e9 \u00fatoky se t\u00fdkaj\u00ed mal\u00fdch i velk\u00fdch firem<\/strong>, \u00fato\u010dn\u00edci se zam\u011b\u0159uj\u00ed hlavn\u011b na citliv\u00e1 data vrcholov\u00e9ho managementu (76 %), marketingov\u00fdch \u0159editel\u016f (75 %) \u010di HR mana\u017eer\u016f (67 %), informuje BusinessINFO.cz<\/a>.<\/p>\n

\u010ce\u0161i jsou p\u0159i podnik\u00e1n\u00ed s\u00f3list\u00e9<\/h2>\n

V \u010cesku m\u00e1 67,5 % firem<\/strong> pouze jednoho vlastn\u00edka, ukazuje anal\u00fdza<\/a> spole\u010dnosti CRIF-Czech Credit Bureau. Od roku 2019 se pod\u00edl firem s jedn\u00edm vlastn\u00edkem zv\u00fd\u0161il o t\u0159i procentn\u00ed body. Nejv\u011bt\u0161\u00ed pod\u00edl firem s jedn\u00edm vlastn\u00edkem je v Praze, konkr\u00e9tn\u011b 70 % a nejmen\u0161\u00ed na Karlovarsku.<\/p>\n","protected":false},"excerpt":{"rendered":"

Digitalizace HR? U \u010desk\u00fdch firem m\u00e1 n\u00edzkou prioritu Podle studie spole\u010dnosti SAP chce pouh\u00fdch 9 % firem investovat do digitalizace HR \u2013 i p\u0159es n\u00edzkou …<\/p>\n","protected":false},"author":2,"featured_media":6226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":"","inline_featured_image":false,"footnotes":""},"categories":[5,14],"tags":[278,252],"class_list":["post-9342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podnikani","category-zpravodajstvi","tag-podnikani","tag-rozvoj-podnikani"],"acf":[],"_links":{"self":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/9342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/comments?post=9342"}],"version-history":[{"count":2,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/9342\/revisions"}],"predecessor-version":[{"id":9345,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/posts\/9342\/revisions\/9345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media\/6226"}],"wp:attachment":[{"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/media?parent=9342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/categories?post=9342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/money.cz\/novinky-a-tipy\/wp-json\/wp\/v2\/tags?post=9342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}